The Aging Consumer: What′s all the Fuss About Anyway?
Year of publication: |
1990
|
---|---|
Authors: | Leventhal, Richard C. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 4.1990, 3, p. 39-44
|
Publisher: |
MCB UP Ltd |
Subject: | Age groups | Baby boomers | Demographics | Market segmentation | Older consumers |
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