Allocating the proper amount of shelf space to stock keeping units [SKUs] is an increasingly relevant and difficult topic for managers. Shelf space is a scarce resource and it has to be distributed across a larger and larger number of items. It is in particular important because the amount of...

In this paper, we propose and operationalize a new method for optimizing shelf arrangements. We show that there are important dependencies between the layout of the shelf and stock-keeping unit (SKU) sales and marketing effectiveness. The importance of these dependencies is further shown by the...

Sales models are mainly used to analyze markets with a fairly small number of items, obtained after aggregating to the brand level. In practice one may require analyses at a more disaggregate level. For example, brand managers may be interested in a comparison across product attributes. For such...

Sales models are mainly used to analyze markets with a fairly small number of items, obtained after aggregating to the brand level. In practice one may require analyses at a more disaggregate level. For example, brand managers may be interested in a comparison across product attributes. For such...

A common objective of social science and business research is the modeling of the relationship between demographic/psychographic characteristics of individuals and the likelihood of certain behaviors for these same individuals. Frequently, data on actual behavior are unavailable; rather, one has...

Knappe Ressourcen bei Marketing Instrumenten wie Verkaufszeit, Werbebudget oder Regalplatz werden durch die Regel Elastizität × Deckungsbeitrag optimal aufgeteilt. Häufig empfehlen die Autoren, entsprechende Parameter aufgrund teurer Erhebungsmethoden oder zu kurzer Erhebungszeiträume...

A large body of literature studies the issues of the option price and other ex-antewelfare measures under the microeconomic theory to valuate reductions of risks inherentin environment and human health. However, it does not offer a careful discussion of howto estimate risk reduction values using...

Die Problemstellung der effizienten Verkaufsfl?chennutzung im station?ren Einzelhandel l?sst sich folgenderma?en zusammenfassen: Welche Artikel sollen wie oft an welcher Stelle auf dem Warentr?ger platziert werden? In der einschl?gigen Fachliteratur zum Handelsmarketing und in der...

Research on shelf effects in traditional grocery stores shows that a product's absolute and relative shelf position may strongly affect consumer choices. The authors examine whether and how such shelf effects translate to an online grocery context. We find that a product's choice probability...