Similar Search Results

If money doesn't make us happy, why do we act as if it does?

Ahuvia, Aaron - In: Journal of economic psychology : research in economic … 29 (2008) 4, pp. 491-507

Persistent link: https://www.econbiz.de/10003755199

Wealth, consumption and happiness

Ahuvia, Aaron - In: The Cambridge handbook of psychology and economic behaviour, (pp. 199-226). 2008

Persistent link: https://www.econbiz.de/10003765595

Commentary on Exploring the dark side of pet ownership : status- and control-based pet consumption ; a reinterpretation of the data

Ahuvia, Aaron - In: Journal of business research : JBR 61 (2008) 5, pp. 497-499

Persistent link: https://www.econbiz.de/10003709372

Relationships are complicated : on construct validity when consumer-brand relationships are systems

Ahuvia, Aaron - In: Consumer-brand relationships : theory and practice, (pp. 204-220). 2012

Persistent link: https://www.econbiz.de/10009739817

Is brand love materialistic?

Ahuvia, Aaron; Rauschnabel, Philipp A.; Rindfleisch, Aric - In: Journal of Product & Brand Management 30 (2020) 3, pp. 467-480

Purpose: This paper aims to explore the relationship between brand love and materialism. Design/methodology/approach: This research uses two survey studies that the love of money. In combination, these two studies include over 1,000 participants. Findings: Materialism does not just make...

Persistent link: https://www.econbiz.de/10012413406

The personality of brand lovers

Rauschnabel, Philipp A.; Ahuvia, Aaron; Ivens, Björn Sven - In: Consumer brand relationships : meaning, measuring, managing, (pp. 108-122). 2015

Persistent link: https://www.econbiz.de/10011279721

What is the harm in fake luxury brands? : moving beyond the conventional wisdom

Ahuvia, Aaron; Gistri, Giacomo; Romani, Simona; Pace, … - In: Luxury marketing : a challenge for theory and practice, (pp. 279-293). 2013

Persistent link: https://www.econbiz.de/10009667671

Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter

Ahuvia, Aaron; Bagozzi, Richard P.; Batra, Rajeev - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 235-243

Persistent link: https://www.econbiz.de/10010367203

Limits of the McDonaldization thesis : eBayization and ascendant trends in post-industrial consumer culture

Ahuvia, Aaron; Izberg-Bilgin, Elif - In: Brands : interdisciplinary perspectives, (pp. 268-296). 2015

Persistent link: https://www.econbiz.de/10010478957

Brand love

Batra, Rajeev; Ahuvia, Aaron; Bagozzi, Richard P. - In: Journal of marketing 76 (2012) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10009737494