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Zhang, Yong; Gelb, Betsy D. - In: Journal of advertising : official publication of the … 25 (1996) 3, pp. 29-46

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Wyatt, Rosalind J.; Gelb, Betsy D.; Geiger-Oneto, Stephanie - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 61-70

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Sundie, Jill M.; Gelb, Betsy D.; Bush, Darren - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 178-181

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Samaraweera, Manoshi; Gelb, Betsy D. - In: Journal of business strategy 32 (2011) 6, pp. 24-30

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Gelb, Betsy D.; Gregory, James R. - In: Journal of business strategy 32 (2011) 3, pp. 13-19

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Beveridge, Ivana; Furrer, Olivier; Gelb, Betsy D. - In: International marketing review 39 (2022) 4, pp. 811-835

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Samaraweera, Manoshi; Gelb, Betsy D.; Bolander, Willy; … - In: Journal of personal selling & sales management : JPSSM 43 (2023) 3, pp. 207-221

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Gelb, Betsy D.; Pishko, Joanna; Herman, Carl - In: The journal of business strategy 43 (2022) 5, pp. 306-315

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Gelb, Betsy D. - In: Business Horizons 35 (1992) 5, pp. 43-46

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Gelb, Betsy D. - In: Business Horizons 38 (1995) 2, pp. 70-76

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