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SAJM Special Issue on refocusing on customers in an evolved digital context : 12th SIMSR Global Marketing Conference, Mumbai, 9-10 February 2017
Parasuraman, A. (ed.); Sharma, Kiran (ed.) - SIMSR Global Marketing Conference <12., 2017, Mumbai> - 2017
Persistent link: https://www.econbiz.de/10011888087
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SAJM Special Issue on refocusing on customers in an evolved digital context : introduction
Parasuraman, A.; Sharma, Kiran - In: South Asian journal of management : SAJM 24 (2017) 4, pp. 9-10
Persistent link: https://www.econbiz.de/10011888088
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When service customers do not consume in isolation : a typology of customer copresence influence modes (CCIMs)
Colm, Laura; Ordanini, Andrea; Parasuraman, A. - In: Journal of service research : JSR 20 (2017) 3, pp. 223-239
Persistent link: https://www.econbiz.de/10011736753
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Demographics, attitudes, and technology readiness : a cross-cultural analysis and model validation
Rojas-Méndez, José I.; Parasuraman, A.; Papadopoulos, … - In: Marketing intelligence & planning 35 (2017) 1, pp. 18-39
Persistent link: https://www.econbiz.de/10011657321
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Hang on to the marketing concept!
Parasuraman, A. - In: Business Horizons 24 (1981) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10005333271
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Linking corporate culture to strategic planning
Deshpande, Rohit; Parasuraman, A. - In: Business Horizons 29 (1986) 3, pp. 28-37
Persistent link: https://www.econbiz.de/10005333523
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Succeeding in the Big Middle through technology
Sethuraman, Raj; Parasuraman, A. - In: Journal of retailing 81 (2005) 2, pp. 107-112
Persistent link: https://www.econbiz.de/10006607078
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Developing successful technology-based services: the issue of identifying and involving innovative users
Matthing, Jonas; Kristensson, Per; Gustafsson, Anders; … - In: The journal of services marketing 20 (2006) 5, pp. 288-297
Persistent link: https://www.econbiz.de/10007278993
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Developing successful technology-based services: the issue of identifying and involving innovative users
Matthing, Jonas; Kristensson, Per; Gustafsson, Anders; … - In: The journal of services marketing 20 (2006) 4-5, pp. 288-297
Persistent link: https://www.econbiz.de/10007292736
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Customer service in business-to-business markets: An agenda for research - Further research is needed on the role of customer service in business and industrial marketing
Parasuraman, A. - In: The journal of business & industrial marketing 13 (1998) 4-5, pp. 309-321
Persistent link: https://www.econbiz.de/10007350245