McCardle, Kevin; Rajaram, Kumar; Tang, Christopher S. - In: Management Science 50 (2004) 5, pp. 701-708
We model a situation in which two retailers consider launching an "Advance Booking Discount" (ABD) program. In this program, customers are enticed to precommit their orders at a discount price prior to the regular selling season. However, these precommitted orders are filled during the selling...