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Face, favour and positioning – a Chinese power game

Leung, T.K.P.; Yee‐kwong Chan, Ricky - In: European Journal of Marketing 37 (2003) 11/12, pp. 1575-1598

a Hong Kong‐China intra‐cultural negotiation environment. The model in this paper was modified from Hwang's paper on the … help them negotiate through the complex business network in China. Also, they remember to practice this strategy widely …

Persistent link: https://www.econbiz.de/10014722128

Consumer decision‐making styles on domestic and imported brand clothing

Wang, Cheng‐Lu; Siu, Noel Y.M.; Hui, Alice S.Y. - In: European Journal of Marketing 38 (2004) 1/2, pp. 239-252

The relationship between consumers’ decision‐making styles and their choice between domestic and imported brand clothing is investigated using a sample of Chinese consumers. The multivariate analysis of variance and discriminant analysis results indicate that seven decision‐making styles...

Persistent link: https://www.econbiz.de/10014722152

The relationship between power and dependence in marketing channels

Zhuang, Guijun; Zhou, Nan - In: European Journal of Marketing 38 (2004) 5/6, pp. 675-693

This paper studies the causal relationship between dependence and power in the context of marketing channels in China …

Persistent link: https://www.econbiz.de/10014722175

A firm's role in the marketplace and the relative importance of market orientation and relationship marketing orientation

Tse, Alan C.B.; Sin, Leo Y.M.; Yau, Oliver H.M.; Lee, … - In: European Journal of Marketing 38 (2004) 9/10, pp. 1158-1172

appropriate strategies to use. Using firms sampled from China, it was found that market‐oriented and relationship marketing …

Persistent link: https://www.econbiz.de/10014722199

Attributions on dissatisfying service encounters

Poon, Patrick S.; Hui, Michael K.; Au, Kevin - In: European Journal of Marketing 38 (2004) 11/12, pp. 1527-1540

Based on the proposition that deprivation of control is a key instigator of attribution thoughts, this study explores cross‐national variations in consumers' formation and consequences of attributions on dissatisfying service encounters. We hypothesize that variations in the stage of economic...

Persistent link: https://www.econbiz.de/10014722218

The roles of xinyong and guanxi in Chinese relationship marketing

Leung, T.K.P.; Lai, Kee‐hung; Chan, Ricky Y.K.; Wong, Y.H. - In: European Journal of Marketing 39 (2005) 5/6, pp. 528-559

Purpose – This study incorporates two Chinese cultural variables guanxi (personal relationship) and xinyong (personal trust) with other relational variables that are well defined in the west, i.e. supplier competence, commitment, conflict handling and satisfaction to see how they generate...

Persistent link: https://www.econbiz.de/10014722251

Managing information diffusion in internet marketing

Wong, Y.H.; Chan, Ricky Y.K.; Leung, T.K.P. - In: European Journal of Marketing 39 (2005) 7/8, pp. 926-946

Purpose – Information has created a new segment of knowledgeable customers. Marketers should pay attention to the reversed information sharing by this active group of customers. The major aims of this article are to provide the results of an in‐depth investigation of the relationship between...

Persistent link: https://www.econbiz.de/10014722271

Assessing the impact of culture on relationship creation and network formation in emerging Asian markets

Fletcher, Richard; Fang, Tony - In: European Journal of Marketing 40 (2006) 3/4, pp. 430-446

Purpose – The purpose of this article is to develop an alternative approach to researching the impact of culture on relationship creation and network formation in Asian markets. Design/methodology/approach – A conceptual approach is taken. Findings – The paper has argued that in Asian...

Persistent link: https://www.econbiz.de/10014722320

Business communication in interactions between Mainland Chinese and Western firms through Hong Kong Chinese intermediaries

Trimarchi, Michael; Liesch, Peter W. - In: European Journal of Marketing 40 (2006) 11/12, pp. 1210-1235

increasingly attractive manufactures from Mainland China, Hong Kong intermediaries will remain fundamentally important even though …

Persistent link: https://www.econbiz.de/10014722366

British consumers' evaluations of US versus Chinese goods

Leonidou, Leonidas C.; Palihawadana, Dayananda; Talias, … - In: European Journal of Marketing 41 (2007) 7/8, pp. 786-820

Purpose – The article aims to identify differences in consumers' evaluations of goods made in either the USA or China … China, at five different levels of analysis, and in six different categories of product cues. Using confirmatory factor … products manufactured by two major actors in the international trade arena (USA and China), as these are perceived by consumers …

Persistent link: https://www.econbiz.de/10014722420