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Reducing reluctance to transfer
Gelb, Betsy D. - In: Business horizons 30 (1987) 2, pp. 39-43
Persistent link: https://www.econbiz.de/10001029099
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Marketing expansion in a shrinking world
Gelb, Betsy D. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000579909
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Employee contributions to brand equity
Gelb, Betsy D.; Rangarajan, Deva - In: California management review 56 (2013/14) 2, pp. 95-112
Persistent link: https://www.econbiz.de/10010342546
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Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.; Morris, Bruce; Friedman, Ana - In: Business horizons 64 (2021) 5, pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
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Aggressive listening : the key to employee warnings
McKee, Rob Austin; Gelb, Betsy D. - In: Rutgers business review 5 (2020) 3, pp. 259-271
Persistent link: https://www.econbiz.de/10012626107
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How big data can transform outcomes and opportunities
Gelb, Betsy D.; Rangarajan, Deva; Hallikainen, Heli; … - In: Rutgers business review 4 (2019) 1, pp. 46-60
Persistent link: https://www.econbiz.de/10012064203
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When firms mature : keeping the ho-hum at bay and embracing change
TenBrink, Candace; Gelb, Betsy D. - In: Journal of business strategy 38 (2017) 5, pp. 12-17
Persistent link: https://www.econbiz.de/10011814464
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Bridging the gender gap in confidence
Carlin, Barbara A.; Gelb, Betsy D.; Belinne, Jamie K.; … - In: Business horizons 61 (2018) 5, pp. 765-774
Persistent link: https://www.econbiz.de/10011922245
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Curbing, not rewarding, jerk behaviors on the job
Kong, Dejun; Gelb, Betsy D. - In: Rutgers business review 3 (2018) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10011887108
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Strategic personal branding : and how it pays off
Rangarajan, Deva; Gelb, Betsy D.; Vandaveer, Amy - In: Business horizons 60 (2017) 5, pp. 657-666
Persistent link: https://www.econbiz.de/10011771709