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Was kostet die Zeit? : Fallstudie
Thomke, Stefan H.; Beyersdorfer, Daniela; Kestel, Christina - In: Harvard-Business-Manager : das Wissen der Besten 40 (2018) 5, pp. 90-96
Persistent link: https://www.econbiz.de/10011940246
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The effects of hierarchy on learning and performance in business experimentation
Ghosh, Sourobh; Thomke, Stefan H.; Pourkhalkhali, Hazjier - 2020
Persistent link: https://www.econbiz.de/10012177813
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Eine Kultur des Ausprobierens
Thomke, Stefan H. - In: Harvard-Business-Manager : das Wissen der Besten 42 (2020) 4, pp. 20-29
Persistent link: https://www.econbiz.de/10012183299
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The surprising power of online experiments : getting the most out of A/B and other controlled tests
Kohavi, Ron; Thomke, Stefan H. - In: Harvard business review : HBR 95 (2017) 5, pp. 74-82
Persistent link: https://www.econbiz.de/10011730430
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Klüger experimentieren
Kohavi, Ron; Thomke, Stefan H. - In: Harvard-Business-Manager : das Wissen der Besten 39 (2017) 12, pp. 28-39
Persistent link: https://www.econbiz.de/10011797157
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Editorial
Bell, Martin; Callon, Michel; Grupp, Hariolf; Kodama, Fumio - In: Research Policy 36 (2007) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10005351205
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Sequential Testing in Product Development
Thomke, Stefan; Bell, David E. - In: Management Science 47 (2001) 2, pp. 308-323
A fundamental problem in managing product development is the optimal timing, frequency, and fidelity of sequential testing activities that are carried out to evaluate novel product concepts and designs. In this paper, we develop a mathematical model that treats testing as an activity that...
Persistent link: https://www.econbiz.de/10009214016
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R&D Comes to Services: Bank of America's Pathbreaking Experiments - Unlike manufacturers, service companies have traditionally lacked rigorous processes for innovation. Service dev...
Thomke, Stefan - In: Harvard business review : HBR (2003), pp. 70-79
Persistent link: https://www.econbiz.de/10005935812
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Enlightened Experimentation: The New Imperative for Innovation
Thomke, Stefan - In: Harvard business review : HBR 79 (2001) 2, pp. 66-75
Persistent link: https://www.econbiz.de/10005952337
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Parallel and Sequential Testing of Design Alternatives
Loch, Christoph H.; Terwiesch, Christian; Thomke, Stefan - In: Management science : journal of the Institute for … 47 (2001) 5, pp. 663-678
Persistent link: https://www.econbiz.de/10006090697