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Servicequalität im Bankgewerbe : Ausgewählte Fragestellungen
Grässle, Anton A. (contributor); Nader, Georg (contributor) - 1995
Persistent link: https://www.econbiz.de/10004314791
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Consumer input for marketing decisions
Fornell, Claes - 1976
Persistent link: https://www.econbiz.de/10000049883
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The satisfied customer : winners and losers in the battle for buyer preference
Fornell, Claes - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003479583
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Complaint management and marketing performance
Fornell, Claes - 1980
Persistent link: https://www.econbiz.de/10002158664
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Corporate consumer affairs departments : a communications perspective
Fornell, Claes - In: Zeitschrift für Verbraucherpolitik : ZVP 2 (1978) 4, pp. 289-302
Persistent link: https://www.econbiz.de/10002158678
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Efficiency in marketing communication
Fornell, Claes - In: Marquette business review 19 (1975) 2, pp. 80-89
Persistent link: https://www.econbiz.de/10002158682
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Increasing the organizational influence of corporate consumer affairs departments
Fornell, Claes - In: Journal of consumer affairs : official publication of … 15 (1981) 2, pp. 191-213
Persistent link: https://www.econbiz.de/10002158690
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Konsumentkontakt : ett medel för bättre marknadsanpassning
Fornell, Claes - 1976
Persistent link: https://www.econbiz.de/10002158702
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The satisfied customer : winners and losers in the battle for buyer preference
Fornell, Claes - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10004895046
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Consumer input for marketing decisions : a study of corporate departments for consumer affairs
Fornell, Claes - 1976
Persistent link: https://www.econbiz.de/10009606620