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The Small Agency/Client Relationship: The Small ClientÕs Perspective

Sekely, William S.; Blakney, Vicki L. - In: American Journal of Business 11 (1996) 1, pp. 23-30

A study was conducted among small to medium sized advertisers in the midwest United States. The respondents in this study rated local agencies high in overall performance. Agencies received particularly high ratings in the areas of flexibility, creativity, meeting deadlines, and adaptability....

Persistent link: https://www.econbiz.de/10010610957

The Effect of Response Position on Trade Magazine Readership and Usage

Sekely, William S.; Blakney, Vicki L. - In: Journal of advertising research 34 (1994) 6, pp. 53-60

Persistent link: https://www.econbiz.de/10006536579

Predicting Organizational and Decision-Maker Demographic Barriers to Outside Consultant Utilization: An Extension of the Consultation Process Model

Crabtree, Robert C.; Gomolka, Eugene G.; Blakney, Vicki L. - In: Journal of professional services marketing 12 (1996) 2, pp. 107-126

Persistent link: https://www.econbiz.de/10007075103

Predicting Organizational and Decision-Maker Demographic Barriers to Outside Consultant Utilization: An Extension of the Consultation Process Model

Crabtree, Robert C.; Gomolka, Eugene G.; Blakney, Vicki L. - In: Journal of professional services marketing 12 (1995) 2, pp. 107-126

Persistent link: https://www.econbiz.de/10007085079

THE OPTICAL SCANNER - FRIEND OR FOE?

Sekely, William S.; Skinner, Richard W. - In: Journal of Food Distribution Research 03 (1972) 2

Examines pros and cons of the optical scanner for various institutions in the distribution channel. Concludes it's good.

Persistent link: https://www.econbiz.de/10005798280

SIMULATION-FRONT END SCHEDULING

Sekely, William S. - In: Journal of Food Distribution Research 05 (1974) 1

The author discusses the use of computer simulation technique to solve checkout personnel allocation problems.

Persistent link: https://www.econbiz.de/10005798327

Views of marketing : a reader

French, Warren A.; Sekely, William S.; Gates, Roger H. - 1979

Persistent link: https://www.econbiz.de/10000069342

Cultural influences on international capital structure

Sekely, William S. - In: Journal of international business studies : JIBS ; an … 19 (1988) 1, pp. 87-100

Persistent link: https://www.econbiz.de/10001073335