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Gain-probability diagrams in consumer research

Trafimow, David; Hyman, Michael R.; Kostyk, Alena; … - In: International journal of market research 64 (2022) 4, pp. 470-483

Persistent link: https://www.econbiz.de/10013258007

True consumer autonomy : a formalization and implications

Hyman, Michael R.; Kostyk, Alena; Trafimow, David - In: Journal of business ethics : JBE 183 (2023) 3, pp. 841-863

Persistent link: https://www.econbiz.de/10014285976

Positive psychology's mindset precursors of attitude-toward-advertising-in-general

Sierra, Jeremy J.; Hyman, Michael R.; Turri, Anna M. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1019-1054

Persistent link: https://www.econbiz.de/10013357213

How can we minimize visual stereotypes in ads?

Yan, Qiang; Hyman, Michael R. - In: Journal of current issues and research in advertising 43 (2022) 2, pp. 185-199

Persistent link: https://www.econbiz.de/10013358822

Guest editorial: impact of artificial intelligence on business strategy in emerging markets : a conceptual framework and future research directions

Zhou, Xinyue; Yang, Zhilin; Hyman, Michael R.; Li, Gang; … - In: International journal of emerging markets 17 (2022) 4, pp. 917-929

Persistent link: https://www.econbiz.de/10013363105

Special issue: impact of artificial intelligence on business in emerging markets

Zhou, Xinyue (ed.); Yang, Zhilin (ed.); … - 2022

Persistent link: https://www.econbiz.de/10013363127

Mitigation versus adaptation : climate-change-related appeals and pondering the future

Xu, Lina; Hyman, Michael R. - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 587-606

Persistent link: https://www.econbiz.de/10013440630

Historical research with Chinese multilateral historical marketing sources

Yan, Qiang; Hyman, Michael R. - In: Journal of historical research in marketing 14 (2022) 2, pp. 260-280

Persistent link: https://www.econbiz.de/10013329671

The ethics and politics of academic knowledge production : thoughts on the future of business ethics

Burrell, Gibson; Hyman, Michael R.; Michaelson, Christopher - In: Journal of business ethics : JBE 180 (2022) 3, pp. 917-940

To commemorate 40 years since the founding of the Journal of Business Ethics, the editors in chief of the journal have invited the editors to provide commentaries on the future of business ethics. This essay comprises a selection of commentaries aimed at creating dialogue around the theme The...

Persistent link: https://www.econbiz.de/10013441793

Better marketing to developing countries: Why and how

Yujuico, Emmanuel; Gelb, Betsy D. - In: Business Horizons 53 (2010) 5, pp. 501-509

Managers have long understood the rationale for investing in new products. Now, however, they face an even more compelling need: to invest in targeting new markets, specifically those in less developed countries (LDCs). The argument presented in this article, for initiating or increasing...

Persistent link: https://www.econbiz.de/10008870346