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131
Wringing more value from advertising dollars : the customer satisfaction boost
Samaraweera, Monoshi
;
Gelb, Betsy D.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009412352
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132
Choosing to retire : how companies can support and respect the decision better
Gelb, Betsy D.
;
Longacre, Teri Elkins
- In:
Journal of business strategy
37
(
2016
)
2
,
pp. 36-41
Persistent link: https://www.econbiz.de/10011529117
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133
Marketing retirement : or staying on the job
Gelb, Betsy D.
;
Longacre, Teri Elkins
- In:
Business horizons
57
(
2014
)
5
,
pp. 627-635
Persistent link: https://www.econbiz.de/10010403029
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134
Formal salesforce controls and revenue production : a meta-analysis
Samaraweera, Manoshi
;
Gelb, Betsy D.
- In:
The journal of personal selling & sales management : JPSSM
35
(
2015
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10010503896
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135
Antitrust enforcement : an inflection point?
Bush, Darren
;
Gelb, Betsy D.
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 15-21
Persistent link: https://www.econbiz.de/10009678311
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136
Advertising and policy insights for the voter versus customer trade-off
Gelb, Betsy D.
;
Bush, Darren
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 96-99
Persistent link: https://www.econbiz.de/10009234737
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137
Marketing technological innovation to LDCs : lessons from one laptop per child
Yujuico, Emmanuel
;
Gelb, Betsy D.
- In:
California management review
53
(
2010/11
)
2
,
pp. 50-68
Persistent link: https://www.econbiz.de/10008934633
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138
How managers can lower mental illness costs by reducing stigma
Gelb, Betsy D.
;
Corrigan, Patrick W.
- In:
Business horizons
51
(
2008
)
4
,
pp. 293-300
Persistent link: https://www.econbiz.de/10003746833
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139
Key account teams : success factors for implementing strategy
Lai, Christine Jaushyuam
;
Gelb, Betsy D.
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 48-55
Persistent link: https://www.econbiz.de/10011407022
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140
Affirmative action in housing and beyond
Gelb, Betsy D.
;
Enis, Ben M.
- In:
California management review
16
(
1973
)
2
,
pp. 24-31
Persistent link: https://www.econbiz.de/10002401450
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