conducted empirical analyses to examine the effect of package coupons on market share. In this epilogue, we extend the … analytical framework in our earlier paper to study the relative impact of package coupons on profits. We also report findings … among package coupons, brand managers should carefully define which performance criterion to use: market share impact …

heterogeneity with a target couponing problem in which coupons are customized to specific households on the basis of various … observation to customize the delivery of coupons. Surprisingly, even the information contained in observing one purchase occasion …

buying the brand without a free sample. The empirical findings suggest that, unlike other consumer promotions such as coupons …

perceived high cost of produce is often cited as a deterrent to more consumption. This study looks at coupons and price … model to examine each method. Coupons influence consumer behavior through a price-discount effect and an informational …

We examine the affect of retail and manufacturer coupons on the nutritional quality of breakfast cereal purchases made … content increases. This suggests that coupons have a positive impact on the nutritional quality of cereals purchased by … households, holding all other factors constant. Given the prolific use of coupons by households and the fact that they offer both …

Many retailers use coupons to compensate customers who complain. They also establish procedures to manage complaints ….g. coupons, quick response, etc.) interact and no research has linked these actions to consumers' actual behavior (e.g. the … amount of money spent in the store before and after the incident). This paper investigates how quick responses and coupons …

manufacturers' coupons for U.S. grocery products. Traditional theories examine the horizontal effects of coupons as a strategy to … charge various classes of consumers different prices. Recent developments focus on the use of coupons in manufacturer … costs, and international usage. The paper further analyses the effective price discounts provided by coupons across brands …

mail programs and issuing 425 million coupons to 28 million US and Canadian households that voluntarily provide information … regards to coupons and coupon redemption. The research identifies a “sweet spot” which, when coupon value and expiration …