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Correlates of grocery product consumption rates
Frank, Ronald E.; Massy, William F.; Boyd, Harper W. - In: Journal of marketing research : JMR 4 (1967) 2, pp. 184-190
Persistent link: https://www.econbiz.de/10002209604
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Household correlates of "brand loyalty" for grocery products
Frank, Ronald E.; Douglas, Susan P.; Polli, Ronaldo E. - In: The journal of business : B 41 (1968) 2, pp. 237-245
Persistent link: https://www.econbiz.de/10002209632
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Household correlates of package-size proneness for grocery products
Frank, Ronald E.; Douglas, Susan P.; Polli, Ronaldo E. - In: Journal of marketing research : JMR 4 (1967) 4, pp. 381-384
Persistent link: https://www.econbiz.de/10002209647
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Household correlates of purchase price for grocery products
Frank, Ronald E.; Green, Paul E.; Sieber jr., Harry F. - In: Journal of marketing research : JMR 4 (1967) 1, pp. 54-58
Persistent link: https://www.econbiz.de/10002209665
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Market segmentation and the effectiveness of a brand's price and and dealig policies
Frank, Ronald E.; Massy, William F. - In: The journal of business : B 38 (1965) 2, pp. 186-200
Persistent link: https://www.econbiz.de/10002209713
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Noise reduction in segmentation research
Frank, Ronald E.; Massy, William F. - In: Control of 'error' in market research data, (pp. 145-205). 1975
Persistent link: https://www.econbiz.de/10002209882
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Numerical taxonomy in marketing analysis
Frank, Ronald E.; Green, Paul E. - In: Insights into consumer behavior, (pp. 101-126). 1968
Persistent link: https://www.econbiz.de/10002209903
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Purchasing behavior and personal attributes
Frank, Ronald E.; Massy, William F.; Lodahl, Thomas M. - In: Journal of advertising research 9 (1969) 4, pp. 15-24
Persistent link: https://www.econbiz.de/10002209950
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A segmentation research design using consumer panel data
Frank, Ronald E.; Strain, Charles E. - In: Journal of marketing research : JMR 9 (1972) 4, pp. 385-390
Persistent link: https://www.econbiz.de/10002209973
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Television program types
Frank, Ronald E.; Becknell, James C.; Clokey, James D. - In: Journal of marketing research : JMR 8 (1971) 2, pp. 204-211
Persistent link: https://www.econbiz.de/10002210015