Narrow search
Showing 1 - 10 of 129
Cover Image
A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations
Kim, Namwoon; Han, Jin K.; Srivastava, Rajendra K. - In: Management Science 48 (2002) 2, pp. 222-240
The small-office/home-office (SOHO) professionals comprise the fastest growing segment in the labor force today. Typically being a one-person business based at home, SOHO owners mostly rely on office information technology to single handedly run their entire operation. Despite the segment's...
Persistent link: https://www.econbiz.de/10009204587
Cover Image
Consumer decision-making in a multi-generational choice set context
Kim, Namwoon; Srivastava, Rajendra K.; Han, Jin K. - In: Journal of Business Research 53 (2001) 3, pp. 123-136
Persistent link: https://www.econbiz.de/10005474259
Cover Image
Determining the going market value of a business in an emerging information technology industry : the case of the cellular communications industry
Kim, Namwoon - In: Technological forecasting & social change : an … 49 (1995) 3, pp. 257-279
Persistent link: https://www.econbiz.de/10001187900
Cover Image
Utilization of business technologies : managing relationship-based benefits for buying and supplying firms
Kim, Namwoon; Pae, Jae H.; Han, Jin K.; Srivastava, … - In: Industrial marketing management : the international … 39 (2010) 3, pp. 473-484
Persistent link: https://www.econbiz.de/10003976515
Cover Image
Market orientation and organizational performance : is innovation a missing link?
Han, Jin K.; Kim, Namwoon; Srivastava, Rajendra Krishan - 2009
Persistent link: https://www.econbiz.de/10003835923
Cover Image
Consumer decision-making in a multi-generational choice set context
Kim, Namwoon; Srivastava, Rajendra K.; Han, Jin K. - In: Journal of business research : JBR 53 (2001) 3, pp. 123-136
Persistent link: https://www.econbiz.de/10006725319
Cover Image
Determining the Going Market Value of a Business in an Emerging Information Technology Industry: The Case of the Cellular Communications Industry
Kim, Namwoon; Mahajan, Vijay; Srivastava, Rajendra K. - In: Technological forecasting & social change : an … 49 (1995) 3, pp. 257-280
Persistent link: https://www.econbiz.de/10007838867
Cover Image
Managing Intraorganizational Diffusion of Technological Innovations
Kim, Namwoon; Srivastava, Rajendra K. - In: Industrial marketing management : the international … 27 (1998) 3, pp. 229-246
Persistent link: https://www.econbiz.de/10006308078
Cover Image
Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets
Min, Sungwook; Zhang, Xubing; Kim, Namwoon; Srivastava, … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 728-744
Persistent link: https://www.econbiz.de/10011650386
Cover Image
A simultaneous model for innovative product category sales diffusion and competitive dynamics
Kim, Namwoon; Bridges, Eileen; Srivastava, Rajendra K. - In: International journal of research in marketing : IJRM ; … 16 (1999) 2, pp. 95-112
Persistent link: https://www.econbiz.de/10006194007