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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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RePEc
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ECONIS (ZBW)
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OLC EcoSci
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The rise of new technologies in marketing : a framework and outlook
Hoffman, Donna L.
;
Moreau, C. Page
;
Stremersch, Stefan
; …
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10012794724
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172
Faculty research incentives and business school health : a new perspective from and for marketing
Stremersch, Stefan
;
Winer, Russell S.
;
Camacho, Nuno
-
2020
Persistent link: https://www.econbiz.de/10012416306
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173
Modeling global spillover in new product takeoff
Everdingen, Yvonne Maria van
;
Fok, Dennis
;
Stremersch, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 95-122
Persistent link: https://www.econbiz.de/10003814442
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174
A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
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175
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
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176
The what, who and how of innovation generation
Keko, Elio
;
Prevo, Gert Jan
;
Stremersch, Stefan
- In:
Handbook of research on new product development
,
(pp. 37-59)
.
2019
Persistent link: https://www.econbiz.de/10012125063
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177
Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan
;
Winer, Russell S.
-
2018
Persistent link: https://www.econbiz.de/10012126183
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178
The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
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179
Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco
;
Venkataraman, Sriram
;
Stremersch, Stefan
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
Saved in:
180
Drug detailing and doctors' prescription decisions : the role of information content in the caf of competitive entry
Kappe, Eelco
;
Stremersch, Stefan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 915-933
Persistent link: https://www.econbiz.de/10011617439
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