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Zinkhan, George M.
122
Pan, Yue
52
Dixit, Ashutosh
39
Braunsberger, Karin
36
Gates, Roger
10
Watson, Richard T.
10
Kwak, Hyokjin
9
Peters, Cara
7
Pitt, Leyland F.
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Zhang, Pengdong
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Christian Zinkhan, F.
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Ning, Bo
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Song, Ji Hee
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Xiao, Jinli
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Zhang, Jason Q.
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Balazs, Anne L.
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Buckler, Brian
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French, Warren
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Gailey, Edward
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Johnson, Madeline
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Tian, Gary Gang
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Deligonul, Seyda
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Goldschmidt, Ayalla
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Javalgi, Rajshekhar G.
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Journal of business research : JBR
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Advances in business marketing : a research annual
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American Journal of Business
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American journal of business : applying research to practice ; AJB
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Asia Pacific journal of management
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Business and society review : a quarterly forum on the role of business in a free society
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Cross Cultural Management: An International Journal
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OLC EcoSci
94
ECONIS (ZBW)
87
RePEc
26
Other ZBW resources
23
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131
An overview of marketing strategy and planning
Zinkhan, George M.
;
Pereira, Arun
-
2009
Persistent link: https://www.econbiz.de/10003836009
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132
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
133
The concept of "imaginative intensity" in advertising
Erevelles, Sunil
;
Roundtree, Robert
;
Zinkhan, George M.
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 144-149
Persistent link: https://www.econbiz.de/10003808451
Saved in:
134
Market-resistance and Valentine's Day events
Scheinbaum, Angeline Close
;
Zinkhan, George M.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 200-207
Persistent link: https://www.econbiz.de/10003810556
Saved in:
135
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
136
E-collaborative networks : a case study on the new role of the sales force
Hollenbeck, Candice R.
;
Zinkhan, George M.
;
French, Warren
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003849210
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137
On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Ewing, Michael T.
;
Caruana, Albert
;
Zinkhan, George M.
-
2006
Persistent link: https://www.econbiz.de/10003410979
Saved in:
138
The new American Marketing Association definition of marketing : an alternative assessment
Zinkhan, George M.
;
Williams, Brian C.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 284-288
Persistent link: https://www.econbiz.de/10003672163
Saved in:
139
Determinants of perceived web site interactivity
Song, Ji Hee
;
Zinkhan, George M.
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10003684145
Saved in:
140
Peer-to-peer media opportunities
Austin, Caroline Graham
;
Zinkhan, George M.
;
Song, Ji Hee
- In:
The Sage handbook of advertising
,
(pp. 349-365)
.
2007
Persistent link: https://www.econbiz.de/10003570554
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