This qualitative study is the first to confirm the validity of immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web...

Positive outcomes of loyalty programs are clear for firms, yet little research examines customer perceptions. To address this gap, this article investigates various perceived benefits of loyalty programs using a multi-benefit framework based on utilitarian, hedonic, and relationship literature....

Cet article a pour objectif de dresser un panorama des tendances de consommation les plus pertinentes pour les distributeurs lancés dans des stratégies de différenciation. Une première partie présente les tendances de consommation « actuelles » et illustre abondamment la façon dont les...

Cet article dresse on bilan d'un ensemble de recherches menées à ce jour dans le domaine du risque perçu en psychologie du consommateur. Le concept de risque et les méthodes de mesure font l'objet d'une première partie. Les antécédents, regroupés en trois ensembles sclon qu'ils sont...

A transdisciplinary literature review enabled us to identify a new construct in the marketing research field, i.e. Customer-Company Identification. It is defined as the process whereby customer’s beliefs about a company become self-defining and whereby he defines himself by the same attributes...

Le commerce électronique représente probablement la quatrième révolution commerciale après les boutiques, les grands magasins, et le libre-service. Face au dynamisme des pratiques et au caractère exploratoire des recherches dans ce domaine, cet article se donne pour modeste objectif de...

Noting that the use of Internet is not only utilitarian but experiential indeed cultural, this dissertation describes in depth and explains what people lives in their online consumer experiences. This description is done through the three great social and personal changes brought by the advent...

A transdisciplinary literature review enabled us to identify a new construct in the marketing research field, i.e. Customer-Company Identification. It is defined as the process whereby customer’s beliefs about a company become self-defining and whereby he defines himself by the same attributes...

The short-term effect of store-level promotions (weekly flyers, radio and outdoor advertising) on grocery store choice is investigated. We estimate household-level multinomial logit (MNL) models of store choice on panel data, using promotional variables, loyalty, and moderating variables. The...