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Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.; Hyman, Michael R.; Reast, Jon; … - In: Journal of business ethics : JOBE 123 (2014) 3, pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
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Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.; Gupta, Samir; Beldona, Srikanth; … - In: Journal of strategic marketing 18 (2010) 3, pp. 257-273
Persistent link: https://www.econbiz.de/10003988725
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Anthropomorphic responses to new-to-market logos
Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
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Ethnic identity in advertising : a review and meta-analysis
Sierra, Jeremy J.; Hyman, Michael R.; Heiser, Robert S. - In: Journal of promotion management : JPM 18 (2012) 4, pp. 489-513
Persistent link: https://www.econbiz.de/10009678849
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Review of literature : future research suggestions ; private label brands ; benefits, success factors and future research
Hyman, Michael R.; Kopf, Dennis A.; Lee, Dongdae - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 368-389
Persistent link: https://www.econbiz.de/10003971198
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Hedonic/functional, congruity between stores and private label brands
Lee, Dongdae; Hyman, Michael R. - In: Journal of marketing theory and practice 16 (2008) 3, pp. 219-232
Persistent link: https://www.econbiz.de/10003735490
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The geographically mobile consumer : a conceptual framework for retail management and patronage theory development
Hyman, Michael R.; King, Charles W. - In: Patronage behavior and retail management, (pp. 391-408). 1983
Persistent link: https://www.econbiz.de/10003066940
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Guest editorial: challenging the coloniality of raced markets
Shabbir, Haseeb; Hyman, Michael R.; Kostyk, Alena - In: Journal of consumer marketing 40 (2023) 5, pp. 549-557
Persistent link: https://www.econbiz.de/10014332215
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Special issue: anti-racism and marketing
Shabbir, Haseeb (ed.); Hyman, Michael R. (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014332239
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When interruptions can boost sales : an on-line versus memory-based perspective
Xu, Lina; Niculescu, Mihai; Hyman, Michael R. - In: International journal of consumer studies 47 (2023) 5, pp. 1733-1748
Persistent link: https://www.econbiz.de/10014335631