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Introduction to the special is...
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Consumer behaviour
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Merunka, Dwight
68
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63
Derbaix, Christian
23
Valette-Florence, Pierre
22
Strazzieri, Alain
8
Albert, Noel
7
Albert, Noël
6
Huaman-Ramirez, Richard
6
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6
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5
Bartikowski, Boris
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5
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Journal of business research : JBR
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5
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ECONIS (ZBW)
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35
RePEc
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19
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12
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Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian
;
Kahle, Lynn R.
;
Merunka, Dwight
; …
- In:
Journal of business research : JBR
57
(
2004
)
6
,
pp. 633-634
Persistent link: https://www.econbiz.de/10006718610
Saved in:
2
Mise sur pied d'une campagne de publicité et conception du rôle de l'agence de publicité
Derbaix, Christian
- In:
Annales de sciences économiques appliquées
33
(
1977/78
)
3
,
pp. 39-62
Persistent link: https://www.econbiz.de/10002078332
Saved in:
3
Les zones d'attraction commerciale de la Région Provence, Côte d'Azur, Corse
Barbier, Bernard
;
Delefortrie-Soubeyroux, Nicole
; …
-
1965
Persistent link: https://www.econbiz.de/10003273577
Saved in:
4
Introduction to the special issue on marketing communications and consumer behavior
Evrard, Yves
;
Hoyer, Wayne D.
;
Strazzieri, Alain
- In:
Journal of business research : JBR
58
(
2005
)
3
,
pp. 339-340
Persistent link: https://www.econbiz.de/10006714085
Saved in:
5
New developments in marketing communications and consumer behavior
van Raaij, W.Fred
;
Strazzieri, Alain
;
Woodside, Arch
- In:
Journal of business research : JBR
53
(
2001
)
2
,
pp. 59-62
Persistent link: https://www.econbiz.de/10006725507
Saved in:
6
Introduction: Special Issue on Selections from the International Research Seminar on Marketing Communications and Consumer Behavior
Jolibert, Alain J.P.
;
Peterson, Robert A.
;
Strazzieri, Alain
- In:
Journal of business research : JBR
37
(
1996
)
2
,
pp. 85-86
Persistent link: https://www.econbiz.de/10006739503
Saved in:
7
New developments in marketing communications and consumer behavior
Raaij, W. Fred van
;
Strazzieri, Alain
;
Woodside, Arch
- In:
Journal of Business Research
53
(
2001
)
2
,
pp. 59-61
Persistent link: https://www.econbiz.de/10005465810
Saved in:
8
Special issue on selections from the international research seminar on marketing communications and consumer behavior
Jolibert, Alain J. P.
;
Peterson, Robert A.
;
Strazzieri, …
- In:
Journal of Business Research
37
(
1996
)
2
,
pp. 85-86
Persistent link: https://www.econbiz.de/10005466070
Saved in:
9
Introduction to the special issue on marketing communications and consumer behavior
Evrard, Yves
;
Hoyer, Wayne D.
;
Strazzieri, Alain
- In:
Journal of Business Research
58
(
2005
)
3
,
pp. 339-340
Persistent link: https://www.econbiz.de/10005473608
Saved in:
10
The values of Americans : implications for consumer adaption
Kahle, Lynn R.
- In:
Personal values and consumer psychology
,
(pp. 77-86)
.
1984
Persistent link: https://www.econbiz.de/10002201438
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