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Animal companions, consumption experiences, and the marketing of pets: Transcending boundaries in the animal–human distinction
Holbrook, Morris B.; Woodside, Arch G. - In: Journal of business research : JBR 61 (2008) 5, pp. 377-381
Persistent link: https://www.econbiz.de/10007988641
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Animal companions, consumption experiences, and the marketing of pets: Transcending boundaries in the animal–human distinction
Holbrook, Morris B.; Woodside, Arch G. - In: Journal of business research : JBR 61 (2008) 5, pp. 377-382
Persistent link: https://www.econbiz.de/10008897342
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Playing the changes on the jazz metaphor : an expanded conceptualization of music, management, and marketing-related themes
Holbrook, Morris B. - 2007
Persistent link: https://www.econbiz.de/10003786230
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Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B. - 2009
Persistent link: https://www.econbiz.de/10003832351
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A cinemusicaliterary analysis of the American dream as represented by biographical jazz comedepictions in the golden age of Hollywood biopics : blow, Horatio, blow; o, Jakie, o; go...
Holbrook, Morris B. - In: Marketing theory 9 (2009) 3, pp. 259-313
Persistent link: https://www.econbiz.de/10003890736
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Manufacturing memorable consumption experiences from ivy and ivory : the business model, customer orientation, and distortion of academic values in the post-millennial university
Holbrook, Morris B. - In: Memorable customer experiences : a research anthology, (pp. 267-290). 2009
Persistent link: https://www.econbiz.de/10003902771
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Does marketing need reform school? On the misapplication of marketing to the education of marketers
Holbrook, Morris B. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 265-269). 2006
Persistent link: https://www.econbiz.de/10003430349
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Photo essays and the mining of minutiae in consumer research: 'bout the time I got to Phoenix
Holbrook, Morris B. - In: Handbook of qualitative research methods in marketing, (pp. 476-493). 2006
Persistent link: https://www.econbiz.de/10003446468
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Cinemusical meanings in motion pictures : commerce, art, and Brando loyalty ... or ... De Niro, My God, To Thee
Holbrook, Morris B. - In: Journal of consumer behaviour : an international … 6 (2007) 6, pp. 398-418
Persistent link: https://www.econbiz.de/10003617607
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Pets and people : companions in commerce?
Holbrook, Morris B. - In: Journal of business research : JBR 61 (2008) 5, pp. 546-552
Persistent link: https://www.econbiz.de/10003709397