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If You've Seen One, You've Seen Them All! Are Young Millennials the Same Worldwide?

Schewe, Charles D.; Debevec, Kathleen; Madden, Thomas J.; … - In: Journal of international consumer marketing 25 (2013) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10010065800

Are today's Millennials splintering into a new generational cohort? Maybe!

Debevec, Kathleen; Schewe, Charles D.; Madden, Thomas J.; … - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 20-31

Persistent link: https://www.econbiz.de/10010068966

DEFINING MDMENTS: SEGMENTING BY COHORTS - Coming of age experiences influence values, attitudes. preferences, and buying behaviors for a lifetime.

Schewe, Charles D.; Meredith, Geoffrey E.; Noble, … - In: Marketing management : a quarterly business management … 9 (2000) 3, pp. 48-53

Persistent link: https://www.econbiz.de/10007240951

Market Segmentation by Cohorts: The Value and Validity of Cohorts in America and Abroad

Schewe, Charles D.; Noble, Stephanie M. - In: Journal of marketing management : MM 16 (2000) 1-3, pp. 129-142

Persistent link: https://www.econbiz.de/10006985085

Closer together or further apart? : values of hero generations Y and Z during crisis

Azimi, Shabnam; Andonova, Yana; Schewe, Charles D. - In: Young consumers : insight and ideas for responsible … 23 (2022) 2, pp. 179-196

Persistent link: https://www.econbiz.de/10013367868

The elderly market : selected readings

Schewe, Charles D. (contributor) - 1985

Persistent link: https://www.econbiz.de/10013541533

The Globalization of Values A Comparison of the United States and the Kingdom of Jordan

Noble, Stephanie M.; Schewe, Charles D. - Institutet för Ekonomisk Forskning, Ekonomihögskolan - 2004

Globalization is creating similar environments for younger consumers around the world. With younger individuals being socialized in more similar environments than their parents, the former should have more comparable values than the latter. The goal of the current study was to empirically test...

Persistent link: https://www.econbiz.de/10005802173

Adote consumidores mais velhos no marketing das artes

Motta, Paulo Cesar Delayti; Schewe, Charles D. - In: RAE - Revista de Administração de Empresas 35 (1995) 2

Persistent link: https://www.econbiz.de/10011158705

Preferences in health care service and treatment: A generational perspective

Noble, Stephanie M.; Schewe, Charles D.; Kuhr, Michelle - In: Journal of Business Research 57 (2004) 9, pp. 1033-1041

Persistent link: https://www.econbiz.de/10005473401

Cohort segmentation: An exploration of its validity

Noble, Stephanie M.; Schewe, Charles D. - In: Journal of Business Research 56 (2003) 12, pp. 979-987

Persistent link: https://www.econbiz.de/10005473663