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Understanding Chinese consumers’ and Chinese immigrants’ purchase intentions toward global brands with Chinese elements

Laroche, Michel; Li, Rong; Richard, Marie-Odile; Shao, Muxin - In: Journal of Product & Brand Management 30 (2020) 8, pp. 1077-1093

Purpose: This study aims to investigate how consumers respond to global brands adapting to local elements. Specifically, this study identified three factors (i.e., cultural compatibility, cultural elements authenticity and cultural pride) affecting the purchase intentions (PIs) toward global...

Persistent link: https://www.econbiz.de/10012413408

Language influence in responses to questionnaires by bilingual respondents : a test of the Whorfian hypothesis

Richard, Marie-Odile; Toffoli, Roy - In: Journal of business research : JBR 62 (2009) 10, pp. 987-994

Persistent link: https://www.econbiz.de/10003887610

How culture matters in children's purchase influence: a multi-level investigation

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126

Persistent link: https://www.econbiz.de/10003485158

How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 197-210

Persistent link: https://www.econbiz.de/10003987459

A proposed model of online consumer behavior : assessing the role of gender

Richard, Marie-Odile; Chebat, Jean-Charles; Yang, Zhiyong; … - In: Journal of business research : JBR 63 (2010) 9/10, pp. 926-934

Persistent link: https://www.econbiz.de/10008652213

Relationship between intangibility and perceived risk : moderating effect of privacy, system security and general security concerns

Nepomuceno, Marcelo Vinhal; Laroche, Michael; Richard, … - In: The journal of consumer marketing 29 (2012) 3, pp. 176-189

Persistent link: https://www.econbiz.de/10009552970

Online consumer behavior : comparing Canadian and Chinese website visitors

Mazaheri, Ebrahim; Richard, Marie-Odile; Laroche, Michel - In: Journal of business research : JBR 64 (2011) 9, pp. 958-965

Persistent link: https://www.econbiz.de/10009241417

What's so funny? : the use of humor in magazine advertising in the United States, China and France

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-416

Persistent link: https://www.econbiz.de/10009267460

Advertising in the world of social media-based brand communities

Habibi, Mohammad Reza; Laroche, Michel; Richard, Marie-Odile - In: Handbook of research on effective advertising …, (pp. 160-170). 2015

Persistent link: https://www.econbiz.de/10011283756

How captive is your audience? : defining overall advertising involvement

Spielmann, Nathalie; Richard, Marie-Odile - In: Journal of business research : JBR 66 (2013) 4, pp. 499-505

Persistent link: https://www.econbiz.de/10009724775