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An empirical study of isolating mechanisms in UK companies

Oktemgil, Mehmet; Greenley, Gordon E.; Broderick, Amanda J. - In: European Journal of Operational Research 122 (2000) 3, pp. 638-655

Persistent link: https://www.econbiz.de/10005337974

B ORGANIZATIONAL BEHAVIOR - Market orientation in a multiple stakeholder orientation context: Implications for marketing capabilities and assets - Bz:140

Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Operations research, Management science : OR MS ; the … 46 (2006) 3, pp. 28141

Persistent link: https://www.econbiz.de/10007279705

Strategic planning and company performance: An appraisal of the empirical evidence

Greenley, Gordon E. - In: Scandinavian Journal of Management 10 (1994) 4, pp. 383-396

Although the prescriptive strategic management literature implies a positive association between strategic planning and company performance, with directional causality from strategic planning to performance, confirmatory empirical evidence is equivocal. The overall aim of this article is to...

Persistent link: https://www.econbiz.de/10009217621

Capabilities for strategic flexibility: a cognitive content framework

Combe, Ian A.; Greenley, Gordon E. - In: European journal of marketing : EJM 38 (2004) 11-12, pp. 1456-1480

Persistent link: https://www.econbiz.de/10006078812

A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies

Greenley, Gordon E.; Bayus, Barry L. - In: European journal of marketing : EJM 28 (1994) 2, pp. 5-29

Persistent link: https://www.econbiz.de/10006104780

The performance impact of marketing resources

Hooley, Graham J.; Greenley, Gordon E.; Cadogan, John W.; … - In: Journal of business research : JBR 58 (2005) 1, pp. 18-27

Persistent link: https://www.econbiz.de/10006714009

Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets

Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Journal of business research : JBR 58 (2005) 11, pp. 1483-1494

Persistent link: https://www.econbiz.de/10006714954

An Investigation of Modulator Effects on Alignment Skill

Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of business research : JBR 39 (1997) 2, pp. 93-106

Persistent link: https://www.econbiz.de/10006736177

Internal market orientation and market-oriented behaviours

Lings, Ian N.; Greenley, Gordon E. - In: Journal of service management 21 (2010) 3, pp. 321-344

Persistent link: https://www.econbiz.de/10008426064

The Behavioural Homogeneity Evaluation Framework: multi-level evaluations of consumer involvement in international segmentation

Broderick, Amanda J.; Greenley, Gordon E.; Mueller, … - In: Journal of international business studies : JIBS ; a … 38 (2007) 5, pp. 746-763

Persistent link: https://www.econbiz.de/10007764575