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Store and store format loyalty measures based on budget allocation

Bustos-Reyes, César Augusto; González-Benito, Óscar - In: Journal of business research : JBR 61 (2008) 9, pp. 1015-1025

Persistent link: https://www.econbiz.de/10003731231

Store and store format loyalty measures based on budget allocation

Bustos-Reyes, César Augusto; González-Benito, Óscar - In: Journal of business research : JBR 61 (2008) 9, pp. 1015

Persistent link: https://www.econbiz.de/10008065247

Merchandising at the point of sale: differential effect of end of aisle and islands

Garrido-Morgado, Álvaro; González-Benito, Óscar - In: BRQ Business Research Quarterly 18 (2015) 1, pp. 57-67

Summary Merchandising at point of sale comprises a set of techniques aimed at encouraging the purchase at the point of sale. This paper analyzes the impact on sales of two of these techniques, especially used in the context of non-specialized food stores and rarely distinguished in academic...

Persistent link: https://www.econbiz.de/10012118382

Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience

González-Benito, Óscar; Bustos-Reyes, César A.; … - In: Marketing letters : a journal of research in marketing 18 (2007) 1/2, pp. 45-59

Persistent link: https://www.econbiz.de/10003471277

Retail pricing decisions and product category competitive structure

González-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: Decision support systems : DSS ; the international journal 49 (2010) 1, pp. 110-119

Persistent link: https://www.econbiz.de/10003953524

Implications of market orientation on the environmental transformation of industrial firms

González-Benito, Óscar; González-Benito, Javier - In: Ecological economics : the transdisciplinary journal of … 64 (2008) 4, pp. 752-762

Persistent link: https://www.econbiz.de/10003669522

Inter-size and inter-brand competition analysis within a product category : scope of cannibalization effects

González-Benito, Óscar; Loyola-Galván, Zaira I.; … - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 254-265

Persistent link: https://www.econbiz.de/10003944859

Astudy of determinant factors of stakeholder environmental pressure perceived by industrial companies

González-Benito, Javier; González-Benito, Óscar - In: Business strategy and the environment 19 (2010) 3, pp. 164-181

Persistent link: https://www.econbiz.de/10003961378

Role of entrepreneurship and market orientation in firms' success

González-Benito, Óscar; González-Benito, Javier; … - In: European journal of marketing : EJM 43 (2009) 3/4, pp. 500-522

Persistent link: https://www.econbiz.de/10009525856

Store brand and store loyalty : the moderating role of store brand positioning

Martos-Partal, Mercedes; González-Benito, Óscar - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 297-313

Persistent link: https://www.econbiz.de/10009305517