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Channel pass-through of trade promotions

Nijs, Vincent; Misra, Kanishka; Anderson, Eric T.; … - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 250-267

Persistent link: https://www.econbiz.de/10003967733

How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?

Soysal, Gonca; Krishnamurthi, Lakshman - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2692-2704

Persistent link: https://www.econbiz.de/10011577191

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis

Soysal, Gonca P.; Krishnamurthi, Lakshman - In: Marketing Science 31 (2012) 2, pp. 293-316

This study develops and estimates a dynamic model of consumer choice behavior in markets for seasonal goods, where products are sold over a finite season and availability is limited. In these markets, retailers often use dynamic markdown policies in which an initial retail price is announced at...

Persistent link: https://www.econbiz.de/10010990380

A hierarchical elimination modeling approach for market structure analysis

Park, Sehoon; Jain, Dipak; Krishnamurthi, Lakshman - In: European Journal of Operational Research 111 (1998) 2, pp. 328-350

Persistent link: https://www.econbiz.de/10005240822

Customizing Promotions in Online Stores

Zhang, Jie; Krishnamurthi, Lakshman - In: Marketing science : the marketing journal of the … 23 (2004) 4, pp. 561-578

Persistent link: https://www.econbiz.de/10006880685

Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship

Krishnamurthi, Lakshman; Papatla, Purushottam - In: Journal of retailing 79 (2003) 2, pp. 121

Persistent link: https://www.econbiz.de/10006613386

Relating Price Sensitivity to Retailer Promotional Variables and Pricing Policy: An Empirical Analysis

Shankar, Venkatesh; Krishnamurthi, Lakshman - In: Journal of retailing 72 (1996) 3, pp. 249-272

Persistent link: https://www.econbiz.de/10006633156

Ahierarchical elimination modeling approach for market structureanalysis

Park, Sehoon; Jain, Dipak; Krishnamurthi, Lakshman - In: European journal of operational research : EJOR 111 (1998) 2, pp. 328-350

Persistent link: https://www.econbiz.de/10006669392

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Shankar, Venkatesh; Carpenter, Gregory S.; … - In: Journal of marketing research : JMR 35 (1998) 1, pp. 54-70

Persistent link: https://www.econbiz.de/10006671487

Comparative Analysis of Reference Price Models

Briesch, Richard A.; Krishnamurthi, Lakshman; Mazumdar, … - In: Journal of consumer research : JCR ; an … 24 (1997) 2, pp. 202-214

Persistent link: https://www.econbiz.de/10006673237