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An Investigation of Modulator...
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Marketing management
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Greenley, Gordon E.
57
Rudd, John M.
11
Lings, Ian N.
10
Hooley, Graham J.
9
Foxall, Gordon R.
7
Oktemgil, Mehmet
6
Broderick, Amanda J.
5
Beatson, Amanda T.
4
Combe, Ian A.
4
Fahy, John
4
Lee, Nick
3
Cadogan, John W.
2
Lee, Nick J.
2
Matcham, Alan S.
2
Mueller, Rene Dentiste
2
Bayus, Barry L.
1
Beaston, Amanda T.
1
Beracs, József
1
Cadogan, John
1
Fonfara, Krzysztof
1
GREENLEY, GORDON E.
1
Gabbott, Mark
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Greenley, Gordon
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Leeflang, Peter
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Leeflang, Peter S.H.
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Mavondo, Felix T.
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Mueller, Rene D.
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Snoj, Boris
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European journal of marketing : EJM
11
Journal of business research : JBR
8
Journal of Business Research
5
Journal of management studies : JMS
5
European Journal of Operational Research
2
Journal of service management
2
Journal of strategic marketing
2
Marketing strategy processes and tools
2
The service industries journal
2
European journal of operational research : EJOR
1
Journal of Management Studies
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Marketing strategy organization and implementation
1
McGraw-Hill marketing series
1
Omega : the international journal of management science
1
Operations research, Management science : OR MS ; the international literature digest
1
Research paper series / Aston Business School Research Institute
1
Scandinavian Journal of Management
1
The Service Industries Journal
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ECONIS (ZBW)
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OLC EcoSci
21
RePEc
10
BASE
7
USB Cologne (EcoSocSci)
1
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An empirical study of isolating mechanisms in UK companies
Oktemgil, Mehmet
;
Greenley, Gordon E.
;
Broderick, Amanda J.
- In:
European Journal of Operational Research
122
(
2000
)
3
,
pp. 638-655
Persistent link: https://www.econbiz.de/10005337974
Saved in:
2
An Investigation of Modulator Effects on Alignment Skill
Greenley, Gordon E.
;
Oktemgil, Mehmet
- In:
Journal of business research : JBR
39
(
1997
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10006736177
Saved in:
3
3. A development of the domain of marketing planning
Greenley, Gordon E.
;
Oktemgil, Mehmet
- In:
Journal of marketing management : MM
12
(
1996
)
1-3
,
pp. 29-52
Persistent link: https://www.econbiz.de/10007001856
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4
A Comparison of Slack Resources in High and Low Performing British Companies
Greenley, Gordon E.
;
Oktemgil, Mehmet
- In:
Journal of management studies : JMS
35
(
1998
)
3
,
pp. 377-398
Persistent link: https://www.econbiz.de/10005901381
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5
Consequences of high and low adaptive capability in UK companies
Oktemgil, Mehmet
;
Greenley, Gordon
- In:
European journal of marketing : EJM
31
(
1997
)
7-8
,
pp. 445-466
Persistent link: https://www.econbiz.de/10006100340
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6
Integrated marketing for SMEs in the global marketplace
Wright, Len Tiu
;
ul-Haq, Rehan
;
Oktemgil, Mehmet
- In:
Journal of direct, data and digital marketing practice …
7
(
2005-06
)
3
,
pp. 216-238
Persistent link: https://www.econbiz.de/10008127203
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7
The strategic and operational planning of marketing
Greenley, Gordon E.
-
1986
Persistent link: https://www.econbiz.de/10000689299
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8
An application of a diagnostic framework for strategy
Greenley, Gordon E.
- In:
Journal of management studies : JMS
24
(
1987
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10001071614
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9
Managerial opinions of marketing planning
Greenley, Gordon E.
- In:
Omega : the international journal of management science
16
(
1988
)
4
,
pp. 277-287
Persistent link: https://www.econbiz.de/10001048726
Saved in:
10
Managerial perceptions of marketing planning
Greenley, Gordon E.
- In:
Journal of management studies : JMS
25
(
1988
)
6
,
pp. 575-601
Persistent link: https://www.econbiz.de/10001057810
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