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"When Persuasion Goes Undetected: The Case of Comparative Advertising"
Rose, Randall L.; Miniard, Paul W.; Barone, Michael J.; … - In: Journal of marketing research : JMR 30 (1993) 3, pp. 315-330
Persistent link: https://www.econbiz.de/10006690588
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Tracking the Effects of Comparative and Noncomparative Advertising with Relative and Nonrelative Measures-A Further Examination of the Framing Correspondence Hypothesis
Miniard, Paul W.; Rose, Randall L.; Manning, Kenneth C.; … - In: Journal of business research : JBR 41 (1998) 2, pp. 137-144
Persistent link: https://www.econbiz.de/10006734297
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OBSERVATIONS - Improving Detection of Misleading Comparative Advertising - The ability of copy tests to provide a precise assessment of the misleading effects that may arise from v...
Barone, Michael J.; Rose, Randall L.; Miniard, Paul W.; … - In: Journal of advertising research 39 (1999) 5, pp. 43-50
Persistent link: https://www.econbiz.de/10006517866
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Another Look at the Impact of Reference Information on Consumer Impressions of Nutrition Information
Barone, Michael J.; Rose, Randall L.; Manning, Kenneth C.; … - In: Journal of public policy & marketing : JPP & M ; an … 15 (1996) 1, pp. 55-62
Persistent link: https://www.econbiz.de/10007073068
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ARTICLES - Understanding the Mental Representations Created by Comparative Advertising
Manning, Kenneth C.; Miniard, Paul W.; Barone, Michael J.; … - In: Journal of advertising : official publication of the … 30 (2001) 2, pp. 27-40
Persistent link: https://www.econbiz.de/10008119664
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Consumer Response to Retailers' Use of Partially Comparative Pricing
Barone, Michael J.; Manning, Kenneth C.; Miniard, Paul W. - In: Journal of marketing 68 (2004) 3, pp. 37-47
Persistent link: https://www.econbiz.de/10005926088
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Retailers' use of partially comparative pricing : from across-category to within-category effects
Miniard, Paul W.; Mohammed, Shazad Mustapha; Barone, … - In: Journal of marketing 77 (2013) 4, pp. 33-48
Persistent link: https://www.econbiz.de/10009782085
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RESEARCH NOTE - The Facilitating Influence of Consumer Knowledge on the Effectiveness of Daily Value Reference Information
Li, Fuan; Miniard, Paul W.; Barone, Michael J. - In: Journal of the Academy of Marketing Science 28 (2000) 3, pp. 425-436
Persistent link: https://www.econbiz.de/10006152404
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The Influence of Positive Mood on Brand Extension Evaluations
Barone, Michael J.; Miniard, Paul W.; Romeo, Jean B. - In: Journal of consumer research : JCR ; an … 26 (2000) 4, pp. 386-400
Persistent link: https://www.econbiz.de/10006663313
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How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy x Copy Interactions for Partial Comparative Advertisements
Barone, Michael J.; Miniard, Paul W. - In: Journal of marketing research : JMR 36 (1999) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10006667563