, image and reputation. The book provides scholars, researchers and postgraduate students in business and marketing with a …

cartelisation, organisational structure, the quality of British management, marketing and trade marks, labour relations, and …

made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and … marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the … -- 4. Marketing the bicycle -- 5. Twenty years of variety marketing in the Italian market: Cannondale 1998–2017 -- 6 …

"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement …, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context … gain a sense of the issues currently rocking consumer culture. Contemporary Consumption, Consumers and Marketing captures …