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Do online shopping styles affect preferred site attributes? : an empirical investigation and retailing implications

Papatla, Purushottam - In: Journal of retailing and consumer services 18 (2011) 4, pp. 362-369

Persistent link: https://www.econbiz.de/10009232565

Google or BizRate? : how search engines and comparison sites affect unplanned choices of online retailers

Papatla, Purushottam; Liu, Feng Oliver - In: Journal of business research : JBR 62 (2009) 11, pp. 1039-1045

Persistent link: https://www.econbiz.de/10003896811

Relative importance of online versus offline information for Internet purchases : product category and Internet experience effects

Cheema, Amar; Papatla, Purushottam - In: Journal of business research : JBR 63 (2010) 9/10, pp. 979-985

Persistent link: https://www.econbiz.de/10008652123

Is online word of mouth higher for new models or redesigns? : an investigation of the automobile industry

Feng, Jie; Papatla, Purushottam - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 92-101

Persistent link: https://www.econbiz.de/10009558963

Increasing online sales by facilitating spillover shopping

Bhatnagar, Amit; Papatla, Purushottam - In: Journal of retailing and consumer services 29 (2016), pp. 58-69

Persistent link: https://www.econbiz.de/10011442355

An empirical analysis of inter-acquisition time of free online content

Qiu, Guiyou; Papatla, Purushottam - In: Journal of interactive marketing : a quarterly … 22 (2008) 2, pp. 19-27

Persistent link: https://www.econbiz.de/10003747473

High-Energy Ad Content : A Large-Scale Investigation of TV Commercials

Yang, Joonhyuk; Xie, Yingkang; Krishnamurthi, Lakshman; … - 2021

A trend reported by both academics and practitioners is that advertising on TV has become increasingly energetic. This study investigates the association between the energy level in ad content and consumers' tendency of ad-watching or ad-avoidance. Using a data set of over 27,000 TV commercials...

Persistent link: https://www.econbiz.de/10013242696

Advertising : stimulant or suppressant of online word of mouth?

Feng, Jie; Papatla, Purushottam - In: Journal of interactive marketing : a quarterly … 25 (2011) 2, pp. 75-84

Persistent link: https://www.econbiz.de/10009129701

Do habits influence the types of information that smartphone shoppers seek?

Bhatnagar, Amit; Papatla, Purushottam - In: Journal of business research : JBR 94 (2019), pp. 89-98

Persistent link: https://www.econbiz.de/10011947303

Composing tweets to increase retweets

Jalali, Nima Y.; Papatla, Purushottam - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 647-668

Persistent link: https://www.econbiz.de/10012152471