Google or BizRate? : how search engines and comparison sites affect unplanned choices of online retailers
Year of publication: |
2009
|
---|---|
Authors: | Papatla, Purushottam ; Liu, Feng Oliver |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 11, p. 1039-1045
|
Subject: | Suchmaschine | Search engine | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
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