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Establishing profitable customer loyalty for multinational companies in the emerging economies : a conceptual framework
Kumar, V.; Sharma, Amalesh; Shah, Riddhi; Rajan, Bharath - In: Journal of international marketing 21 (2013) 1, pp. 57-80
Persistent link: https://www.econbiz.de/10009731372
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An investigation into changes in Nagaland's population between 1971 and 2011
Agrawal, Ankush; Kumar, Vikas - 2012
Persistent link: https://www.econbiz.de/10009735201
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Prosecuting corruption in India : evidence from Karnataka
Babu, P. G.; Kumar, Vikas; Mehra, Poonam - In: India development report 7 (2012), pp. 266-285
Persistent link: https://www.econbiz.de/10009698041
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Increasing the ROI of social media marketing
Kumar, V.; Mirchandani, Rohan - In: MIT sloan management review 54 (2012/13) 1, pp. 55-61
Persistent link: https://www.econbiz.de/10009661386
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System for computer-aided cavity layout design for die-casting dies
Kumar, V.; Madan, Jatinder; Gupta, Pradeep - In: International journal of production research 50 (2012) 18, pp. 5181-5194
Persistent link: https://www.econbiz.de/10009667354
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Statistical methods in customer relationship management
Kumar, V.; Petersen, J. Andrew - 2012
Persistent link: https://www.econbiz.de/10009629216
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Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita; Kumar, V. - In: Journal of marketing research : JMR 50 (2013) 1, pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
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Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.; Kumar, V.; Venkatesan, Rajkumar - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
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Mehr Gewinn beim Cross-Selling
Shah, Denish; Kumar, V. - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 3, pp. 6-9
Persistent link: https://www.econbiz.de/10009716761
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A comment on Nentjes' "On the right to repeat oneself"
Kumar, Vikas - In: Homo oeconomicus 29 (2013) 4, pp. 569-572
Persistent link: https://www.econbiz.de/10009758006