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The role of 3S in big data quality : a perspective on operational performance indicators using an integrated approach
Verma, Pratima; Kumar, Vimal; Mittal, Ankesh; Rathore, … - In: The TQM journal : the international review of … 35 (2023) 1, pp. 153-182
Persistent link: https://www.econbiz.de/10014321163
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Adoption of ICTs as an emergent business strategy during and following COVID-19 crisis : evidence from Indian MSMEs
Kumar, Vimal; Verma, Pratima; Mittal, Ankesh; Tuesta … - In: Benchmarking : an international journal 30 (2023) 6, pp. 1850-1883
Persistent link: https://www.econbiz.de/10014321910
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Manufacturing relocation ambiguity model : a prerequisite for knowledge management
Fjellström, Daniella; Hilletofth, Per; Fang, Tony; … - In: British journal of management 34 (2023) 3, pp. 1100-1116
Persistent link: https://www.econbiz.de/10014336260
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The position and role on patent citation network of the parking lot guidance system
Lai, Kuei-Kuei; Chang, Yu-Hsin; Kumar, Vimal; Wei, Tsai-Yung - In: Technology analysis & strategic management 35 (2023) 9, pp. 1161-1177
Persistent link: https://www.econbiz.de/10014338498
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Understanding firm survival in a global crisis
Salunkhe, Uday; Rajan, Bharath; Kumar, V. - In: International marketing review 40 (2023) 5, pp. 829-868
Persistent link: https://www.econbiz.de/10014470097
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Valuing Customer Engagement : Strategies to Measure and Maximize Profitability
Kumar, V. - 2024 - 2nd ed. 2024.
1.Overview of Customer Engagement -- 2. Customer Valuation Theory -- 3. Customer Engagement Value -- 4. Brand: “What Do You Think of Me?” -- 5. How Much are your Customers Worth? -- 6. When Brand Value Meets Customer Value -- 7. What’s the Word Out There? -- 8. Hey, Have You Heard About...
Persistent link: https://www.econbiz.de/10014475009
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Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.; Kumar, V.; Fuxman, Leonora; Mohr, Iris - In: Industrial marketing management : the international … 115 (2023), pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
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Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda; Gupta, Shaphali; Kumar, V.; Kumar, Binay - In: Industrial marketing management : the international … 115 (2023), pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
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Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit; Kumar, V.; Lahiri, Avishek - In: Industrial marketing management : the international … 116 (2024), pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
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Patent analysis based technology innovation assessment with the lens of disruptive innovation theory : a case of blockchain technological trajectories
Bhatt, Priyanka C.; Lai, Kuei-Kuei; Drave, Vinayak A.; … - In: Technological forecasting & social change : an … 196 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014477326