Valuing Customer Engagement : Strategies to Measure and Maximize Profitability
Year of publication: |
2024 ; 2nd ed. 2024.
|
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Authors: | Kumar, V. |
Publisher: |
2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Palgrave Macmillan |
Subject: | customer engagement | cusomter relationship management | customer analytics | customer centricity | customer value | customer loyalty | brand value | brand loyalty | Kundenwert | Customer value | Messung | Measurement | Beziehungsmarketing | Relationship marketing | Börsenhandel | Psychologie | Anlageverhalten |
Extent: | 1 Online-Ressource (XXVIII, 280 p. 62 illus., 14 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-031-43296-5 ; 978-3-031-43295-8 ; 978-3-031-43297-2 ; 978-3-031-43298-9 |
Other identifiers: | 10.1007/978-3-031-43296-5 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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