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Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.

Persistent link: https://www.econbiz.de/10001584595

B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?

Shams, S. M. Riad; Kazi Sohag; Islam, Md. Monirul; … - In: Industrial marketing management : the international … 117 (2024), pp. 253-274

Persistent link: https://www.econbiz.de/10014531532

Marketing research

Kumar, V.; Leone, Robert P.; Aaker, David A.; Day, George S. - 2019 - Thirteenth edition

Persistent link: https://www.econbiz.de/10011878503

Strategic conceptualization and operationalization of digital orientation to support organizational TQM performance

Raj, Rohit; Kumar, Vimal; Sonmezturk Bolatan, Gulin Idil; … - In: Total quality management & business excellence 35 (2024) 7/8, pp. 784-813

Persistent link: https://www.econbiz.de/10014549057

Elucidating the role of consumer decision making style on consumers' purchase intention : the mediating role of emotional advertising using PLS-SEM

Garg, Priyanka; Raj, Rohit; Kumar, Vimal; Sumanjeet Singh; … - In: Journal of economy and technology 1 (2023), pp. 108-118

The whole purpose of the present research was to advance the comprehension of the mediating effect of emotional advertising on consumer decision-making style and purchase intention. A conceptual framework showing linkages among variables, based on past literature was made which is tested with...

Persistent link: https://www.econbiz.de/10014555506

Transformative Marketing : Combining New Age Technologies and Human Insights

Kumar, V.; Kotler, Philip - 2024

Chapter 1: Transformative Marketing Has Begun -- Chapter 2: Transformative Marketing – A Marketing 5.0 Perspective -- Chapter 3: Transformative Marketing with Artificial Intelligence -- Chapter 4: Transformative Marketing with Generative Artificial Intelligence -- Chapter 5: Transformative...

Persistent link: https://www.econbiz.de/10014558556

Special Issue: defining and measuring value

Kumar, V. (ed.); Srivastava, Rajendra Krishan (ed.) - 2022

Persistent link: https://www.econbiz.de/10014581519

Value creation and value appropriation

Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of creating value 8 (2022) 2, pp. 160-170

Persistent link: https://www.econbiz.de/10014581497

International Marketing Research : A Transformative Approach

Kumar, V. - 2024 - 1st ed. 2024.

Chapter 1. The Nature and Scope of Global Marketing Research -- Chapter 2. Marketing Research in The Global Environment -- Chapter 3. Global Marketing Research Process -- Chapter 4. Preliminary Stages of The Research Process -- Chapter 5. Secondary Data -- Chapter 6. Marketing Research on The...

Persistent link: https://www.econbiz.de/10014580694