International Marketing Research : A Transformative Approach
Year of publication: |
2024
|
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Authors: | Kumar, V. |
Publisher: |
2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Palgrave Macmillan |
Subject: | marketing analytics | qualitative research | marketing intelligence | consumer behavior | quantitative research | global marketing | data analysis | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Qualitative Methode | Qualitative method | Marketing | Demographie | Demography |
Extent: | 1 Online-Ressource (XLIX, 611 p. 44 illus., 26 illus. in color.) |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-031-54650-1 ; 978-3-031-54649-5 ; 978-3-031-54651-8 |
Other identifiers: | 10.1007/978-3-031-54650-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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