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Marketing analytics : data-driven techniques with Microsoft Excel
Winston, Wayne L. - 2014
Persistent link: https://www.econbiz.de/10010382264
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Assessing strategies of social Customer Relationship Management (CRM) in banking sector
Ahmad Zaimi Fa'aiz; Muhammad Anshari; Mohammad Nabil … - In: Customer relationship management : methods, …, (pp. 105-118). 2024
Persistent link: https://www.econbiz.de/10015072426
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Effects of consumer suspicion : a review and agenda for future research
Panigyraki, Artemis; Polyportis, Athanasios - In: Journal of consumer marketing 41 (2024) 6, pp. 610-623
Persistent link: https://www.econbiz.de/10015078764
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Sharing Economy Platforms : A Casebook for Understanding Multiplayers in Sharing Economy Platforms
Yuan, Ruizhi (ed.); Liu, Martin J. (ed.) - 2024
Chapter 1: The concept of sharing economy platform (SEP) -- Chapter 2: SEP’s marketing strategies to adapt to changing …'s driving the new economy, in a book of interest to marketing professionals, scholars, and economists. Dr. Ruizhi Yuan is now … the programme coordinator of MSc International Management (Marketing), and Assistant Professor in Marketing at Nottingham …
Persistent link: https://www.econbiz.de/10015077862
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Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl...
Roth, Stefan (ed.) - 2013
Lehrstuhl für Marketing an der Technischen Universität Kaiserslautern ausgerichtet wurde. Die Beiträge greifen aktuelle …
Persistent link: https://www.econbiz.de/10010442750
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Aerospace marketing management : a handbook for the entire value chain
Malaval, Philippe; Bénaroya, Christophe; Aflalo, Jonathan - 2014
Persistent link: https://www.econbiz.de/10010475769
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Brewing, beer and pubs : a global perspective
Cabras, Ignazio (ed.); Higgins, David (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011378692
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Green marketing : a case study of the sub-industry in Turkey
Kirgiz, Ayca Can - 2016
Persistent link: https://www.econbiz.de/10011380966
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E-consumers in the era of new tourism
Sezgin, Erkan (ed.) - 2016
Persistent link: https://www.econbiz.de/10011413906
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Digitaler Darwinismus : der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
Kreutzer, Ralf T.; Land, Karl-Heinz - 2016 - 2. Auflage
Persistent link: https://www.econbiz.de/10011415103