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Minimum Quality Standards and brand development in agrifood chains
Giraud-Heraud, Eric; Grazia, Cristina; Hammoudi, Abdelhakim - 2008
quality of rawmaterials. We consider different levels of consumer trustfor a brand and we examine the incentive for firms …
Persistent link: https://www.econbiz.de/10009445678
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Private labels and public quality standards: How can consumer trust be restored after the mad cow crisis?
Giraud-Héraud, Éric; Rouached, Lamia; Soler, Louis-Georges - In: Quantitative Marketing and Economics 4 (2006) 1, pp. 31-55
In those sectors faced with questions of food safety (meat, fruit, vegetables), new private labels have been set up in Europe in order to restore consumer trust. In this paper, we perform a theoretical analysis of these private labels. We propose an original model of vertical relationships...
Persistent link: https://www.econbiz.de/10005701838
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Brand Information Mitigating Negative Shocks on Animal Welfare: Is It More Effective to “Distract” Consumers or Make Them Aware?
Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; … - 2010
breast sandwiches and analyzed with Latent Growth Modeling. This study assesses which content of positive brand information … effectively mitigates the risk of negative information shocks on animal welfare. On average, brand information has the same …. However, there is strong market segmentation in terms of consumers’ response when exposed to brand information, suggesting …
Persistent link: https://www.econbiz.de/10009444557
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O arroz no varejo e os fatores que influenciam o dispêndio das famílias consumidoras
Gameiro, Augusto Hauber; Gameiro, Mariana Bombo Perozzi - 2008
Despite the well-known idea that rice is a commodity andthus it is unlikely to be differentiated, there is a large number of riceproducts available in the retail market, with different classification,standards, packages, brands etc. It can be observed significant variationin their prices,...
Persistent link: https://www.econbiz.de/10009446921
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The governance of quality : the case of the agrifood brand names
Fernández Barcala, Marta (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003379971
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Australia Fresh fruits and vegetables: Why do so many of them remain unbranded?
Pearson, David - In: Australasian Agribusiness Review 11 (2003)
investing in the brand receiving some benefit. Thus, many fresh fruit and vegetable products are likely to remain unbranded. …
Persistent link: https://www.econbiz.de/10010923385
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ZNACZENIE REBRANDIGU W KREOWANIU WIZERUNKU MARKI
Jaska, Ewa - In: Roczniki (Annals), 1
This paper presents the complexity of the process of rebranding and its impact on the creation of brand image, and …
Persistent link: https://www.econbiz.de/10011275951
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O arroz no varejo e os fatores que influenciam o dispêndio das famílias consumidoras
Gameiro, Augusto Hauber; Gameiro, Mariana Bombo Perozzi - In: Brazilian Journal of Rural Economy and Sociology (RESR) 46 (2008) 4
Despite the well-known idea that rice is a commodity and thus it is unlikely to be differentiated, there is a large number of rice products available in the retail market, with different classification, standards, packages, brands etc. It can be observed significant variation in their prices,...
Persistent link: https://www.econbiz.de/10008508871
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Brand Information Mitigating Negative Shocks on Animal Welfare: Is It More Effective to “Distract†Consumers or Make Them Aware?
Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; … - In: International Food and Agribusiness Management Review 13 (2010) 4
breast sandwiches and analyzed with Latent Growth Modeling. This study assesses which content of positive brand information … effectively mitigates the risk of negative information shocks on animal welfare. On average, brand information has the same …. However, there is strong market segmentation in terms of consumers’ response when exposed to brand information, suggesting …
Persistent link: https://www.econbiz.de/10008802849