"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement …, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context … gain a sense of the issues currently rocking consumer culture. Contemporary Consumption, Consumers and Marketing captures …

Marketer's challenge today -- AI marketing canvas : a strategic path forward for marketers -- Navigating this book …? -- Elements of the AI marketing canvas -- Stage 1 : foundation -- Stage 2 : experimentation -- Stage 3 : expansion -- Stage 4 … designed for success--regardless of where their marketing organization is in the process. The book is also a call to action for …

exogenous variables as in Polasek (2011) together with marketing efforts that follow a sustained growth allocation principle …. This approach allows to model growth rates in markets that are exposed to fierce competition and where marketing efforts … cannot be evaluated directly. The class of gSRF models has the property that it models supply (i.e. marketing efforts) and …