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The strategic role of third-party marketplaces in retailing
Mantin, Benny; Krishnan, Harish; Dhar, Tirtha - In: Production and operations management : an international … 23 (2014) 11, pp. 1937-1949
Persistent link: https://www.econbiz.de/10010457526
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Which business model for e-book pricing?
Dantas, Danilo C.; Taboubi, Sihem; Zaccour, Georges - In: Economics letters 125 (2014) 1, pp. 126-129
Persistent link: https://www.econbiz.de/10010504738
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Price coordination in distribution channels : a dynamic perspective
Martín Herrán, Guiomar; Taboubi, Sihem - In: European journal of operational research : EJOR 240 (2015) 2, pp. 401-414
Persistent link: https://www.econbiz.de/10010486236
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Sailing the seven C's of blog marketing : understanding social media and business impact
Dobele, Angela; Steel, Marion; Cooper, Tony - In: Marketing intelligence & planning 33 (2015) 7, pp. 1087-1102
Persistent link: https://www.econbiz.de/10011447962
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Ethics and social responsibility in marketing channels and supply chains : an overview
Ferrell, Odies C.; Ferrell, Linda - In: Journal of marketing channels : ... distribution … 23 (2016) 1/2, pp. 2-10
Persistent link: https://www.econbiz.de/10011496557
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The role of digital channels in industrial marketing communications
Karjaluoto, Heikki; Mustomen, Nora; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 30 (2015) 6, pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
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Analysis of content creation in social media by B2B companies
Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
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Deterrence or conflict spiral effect? : exercise of coercive power in marketing channels ; evidence from China
Zhuang, Guijun; Herndon, Neil C.; Zhou, Nan - In: Journal of business-to-business marketing 21 (2014) 3, pp. 187-207
Persistent link: https://www.econbiz.de/10010465720
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Analysis of the model of consumer behavior in the healthy products segment as a perspective for the inclusive marketing development
Letunovska, Nataliia; Yashkina, Oksana; Saher, Liudmyla; … - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 20-35
Persistent link: https://www.econbiz.de/10013162730
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Managing advertising investments in marketing channels
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013169665