Advertising without supply control in the U.S. orange juice industry illustrates the import dimension of the free rider problem. Estimates of supply response to advertising are offered for "Florida-grown" orange juice, as well as for U.S. orange juice imports into both Florida and other U.S. ports.

This study found that the equalization tax has a positive effect on both price and quantity of orange juice sold. Elimination of the tax would likely lead to reduced orange juice demand and industry revenue. Elimination of the tax would not likely lead to a substantially improved competitive...

This article examines the decay structure of advertising and the incorporation of advertising in systems of demand equations by scaling and translating methods. Under the assumption that a consumer's purchase of an advertised product is directly related to his|her recall of a specific...

This article examines the impact of the Florida Department of Citrus orange juice brand advertising rebate program through which producers support brand advertising by private firms. The impact of brand and Florida commodity advertising on the demand for national brand and private label orange...