Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Purpose – To examine the way that China's cultural traditions affect the country's approach to innovation management and evaluate the impact of the philosophy contained in the ancient I Ching text on effectiveness in translating research spending into patent applications....

Purpose – To identify key themes and emerging trends in research on innovation management likely to be of increasing importance in the next five to ten years. Design/methodology/approach – Conducts a literature review of highly regarded peer-reviewed journals. Proposes a two-dimensional...

Purpose – This paper aims to discuss how firms make investment decisions and the impact of these decisions on firm value, considering the strategic impacts of such investments. Design/methodology/approach – Built on real options and game‐theoretic models, simulations are used to find out...

Purpose – The purpose of this paper is to investigate the contribution of marketing and research and development (R&D) strategies to the profitability of Greek companies. Design/methodology/approach – With the use of secondary data the current research uses variables related to advertising...