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Neither an Authentic Product nor a Counterfeit : The Growing Popularity of Shanzhai Products in Global Markets
Qin, Yao; Shi, Linda Hui; Stöttinger, Barbara; … - In: Canadian Journal of Administrative Sciences / Revue … 36 (2018) 3, pp. 306-321
Persistent link: https://www.econbiz.de/10012081595
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The new middle class in emerging markets : How values and demographics influence discretionary consumption
Belbağ, Aybegüm G.; Üner, M. Mithat; Cavusgil, Erin; … - In: Thunderbird International Business Review 61 (2018) 2, pp. 325-337
Persistent link: https://www.econbiz.de/10012085172
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Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.; Cavusgil, Erin; Phelan, Steven E. - 2009
Persistent link: https://www.econbiz.de/10003836721
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Exploring correlates of product launch in collaborative ventures : an empirical investigation of pharmazeutical alliances
Talay, M. Berk; Seggie, Steven H.; Cavusgil, Erin - In: The journal of product innovation management : an … 26 (2009) 4, pp. 360-370
Persistent link: https://www.econbiz.de/10003860392
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Product innovativeness dimensions and their relationships with product advantage, product financial performance, and project protocol
McNally, Regina C.; Cavusgil, Erin; Calantone, Roger J. - In: The journal of product innovation management : an … 27 (2010) 7, pp. 991-1006
Persistent link: https://www.econbiz.de/10008736810
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Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.; Cavusgil, Erin; Phelan, Steven E. - In: Industrial marketing management : the international … 36 (2007) 6, pp. 834-841
Persistent link: https://www.econbiz.de/10003507296
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Effective global strategy implementation : structural and process choices facilitating global integration and coordination
Yaprak, Attila; Xu, Shichun; Cavusgil, Erin - In: Management international review : mir ; journal of … 51 (2011) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10008991328
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Editorial: International ethnic entrepreneurship
Çavuşgil, Tamer; Nayir, Dilek Zamantili; Hellstern, … - In: International business review : the official journal of … 20 (2011) 6, pp. 591-592
Persistent link: https://www.econbiz.de/10009380962
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The innovativeness of born-globals and customer orientation : learning from Indian born-globals
Kim, Daekwan; Basu, Choton; Naidu, G. M.; Cavusgil, Erin - In: Journal of business research : JBR 64 (2011) 8, pp. 879-886
Persistent link: https://www.econbiz.de/10009228991
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Reflections on international marketing : destructive regeneration and multinational firms
Cavusgil, S. Tamer; Cavusgil, Erin - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 202-217
Persistent link: https://www.econbiz.de/10009524898