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Social action advertising : motivators and detractors in cause-oriented behaviors

Mueller, Thomas - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 258-276

Persistent link: https://www.econbiz.de/10014311928

Effect of alcohol ad content regulations on young people : a multi-method study

Diouf, Jacques François; Lacoste-Badie, Sophie; … - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 323-339

Persistent link: https://www.econbiz.de/10014311936

Giving over selling : advertising for the social enterprise

Coleman, Joshua T. - In: The journal of business strategy 44 (2023) 4, pp. 191-199

Persistent link: https://www.econbiz.de/10014312883

Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers

Romero-Rodriguez, Luis M.; Castillo-Abdul, Bárbara - In: The journal of management development 42 (2023) 6, pp. 425-435

Persistent link: https://www.econbiz.de/10014332115

Social marketing, shock advertising and risky consumption behavior

Mukattash, Ibrahim Lewis; Dandis, Ala' Omar; Thomas, … - In: International journal of emerging markets 18 (2023) 8, pp. 1994-2011

Persistent link: https://www.econbiz.de/10014333950

Yes, I will say something : how humor influences intention to intervene and how social marketing can help!

Williams, Janine L.; Kennedy, Ann-Marie; Ashill, Nicholas - In: Journal of advertising 53 (2024) 4, pp. 549-567

Persistent link: https://www.econbiz.de/10015050206

Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes

Yang, Dong Jenn - In: International review on public and non-profit marketing 15 (2018) 3, pp. 315-332

Persistent link: https://www.econbiz.de/10011918526

Are advertising campaigns for water conservation in Latin America persuasive? : a mixed-method approach

Sánchez, Carolina; Bianchi, Enrique Carlos; … - In: International review on public and non-profit marketing 21 (2024) 2, pp. 341-369

Persistent link: https://www.econbiz.de/10015080787

Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit

Cheng, Benjamin Ka Lun - In: Health marketing quarterly 32 (2015) 1, pp. 48-64

Persistent link: https://www.econbiz.de/10011289339

Peer effects on obesity in a sample of European children

Gwozdz, Wencke; Sousa-Poza, Alfonso; Reisch, Lucia A.; … - 2015

This study analyzes peer effects on childhood obesity using data from the first two waves of the IDEFICS study, which … applies several anthropometric and other measures of fatness to approximately 14,000 children aged two to nine participating … in both waves in 16 regions of eight European countries. Peers are defined as same-sex children in the same school and …

Persistent link: https://www.econbiz.de/10010528670