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Changing the influence of portion size on consumer behavior via imagined consumption

Petit, Olivia; Spence, Charles; Woods, Andy T.; Cheok, … - In: Journal of business research : JBR 75 (2017), pp. 240-248

Persistent link: https://www.econbiz.de/10011699873

Pride in technology-based health interventions : a double-edged sword

Manika, Danae; Gregory-Smith, Diana; Antonetti, Paolo - In: Psychology & marketing 34 (2017) 4, pp. 410-427

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Re-examining obesity prevention strategy : is social marketing still a relevant option?

Samad, Nayyer; Samad, Nasreen; Aftab, Nadeem - In: The marketing review 16 (2016) 3, pp. 323-342

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Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...

Wirtz, John G. - In: Health marketing quarterly 37 (2020) 1, pp. 22-40

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The use of financial incentives to prevent undesirable behaviors

De Walque, Damien - 2018

behaviors, in domains as varied as HIV/AIDS, drugs, alcohol, smoking, obesity, or early marriage prevention. This paper presents …

Persistent link: https://www.econbiz.de/10011871255

Unintended consequences of Obesity Prevention Messages

Byrne, Sahara; Niederdeppe, Jeff - In: The Oxford handbook of the social science of obesity. 2012

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The Role of Socializing Agents in Communicating Healthy Eating to Adolescents : A Cross-Cultural Study

Chan, Kara; Prendergast, Gerard; Grønhøj, Alice; … - 2011

some gender and age differences in the liking and perceived effectiveness of five advertising appeals. Respondents with … higher collectivism scores showed a higher liking and perceived effectiveness of advertising appeals …

Persistent link: https://www.econbiz.de/10014182570

Nudge Theory in Action : Behavioral Design in Policy and Markets

Abdukadirov, Sherzod (ed.) - 2016

1 Overview of Behavioral Economics and Policy -- 2 The Four Pillars of Behavioral Paternalism -- 3 Failing Better: What We Learn by Confronting Risk and Uncertainty -- 4 Behavioral Nudges and Consumer Technology -- 5 Private-Sector Nudging: The Good, the Bad, and the Uncertain -- 6 Who Should...

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Obesity, family units and social marketing intervention : evidence from Nigeria

Nwoba, Arinze Christian; Mogaji, Emmanuel; Zahoor, Nadia; … - In: European journal of marketing 56 (2022) 11, pp. 2892-2927

Persistent link: https://www.econbiz.de/10013457399

Nudge theory in action : behavioral design in policy and markets

Abdukadirov, Sherzod (ed.) - 2016

Persistent link: https://www.econbiz.de/10011606705

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