Changing the influence of portion size on consumer behavior via imagined consumption
Olivia Petit, Charles Spence, Carlos Velasco, Andy T. Woods, Adrian D. Cheok
| Year of publication: |
June 2017
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|---|---|
| Authors: | Petit, Olivia ; Spence, Charles ; Woods, Andy T. ; Cheok, Adrian D. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 75.2017, p. 240-248
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| Subject: | Food consumption | Social marketing | Portion size | Eating simulations | Packaging | Obesity | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit | Lebensmittelkonsum | Körpergewicht | Body weight | Social Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.07.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011699873