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Strategic orientations and mass customisation capability : the moderating effect of product life cycle
Wang, Qiang; Wang, Zhiqiang; Zhao, Xiande - In: International journal of production research 53 (2015) 17, pp. 5278-5295
Persistent link: https://www.econbiz.de/10011389910
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Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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Implications of channel structure and operational mode upon a manufacturer's durability choice
Bhaskaran, Sreekumar R.; Gilbert, Stephen M. - In: Production and operations management : an international … 24 (2015) 7, pp. 1071-1085
Persistent link: https://www.econbiz.de/10011309927
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A novel approach to assess the products' global environmental impacts by considering poolution transfer phenomena
Yu, Xi; Sekhari, Aicha; Nongaillard, Antoine; Zhang, Haiqing - In: International journal of product lifecycle management : … 7 (2014) 2/3, pp. 114-136
Persistent link: https://www.econbiz.de/10011347714
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Determination of the value of minimum sire accuracy traits
Elliott, Lisa M.; Parcell, Joseph L.; Patterson, David J. - In: Journal of agricultural and applied economics 45 (2013) 2, pp. 259-275
Persistent link: https://www.econbiz.de/10009757116
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Market structure and market performance in e-commerce
Hackl, Franz; Kummer, Michael E.; Winter-Ebmer, Rudolf; … - 2014
We analyze the interaction between market structure and market performance and how it varies over the product cycle. To account for the potential endogeneity in this relation, we use an instrumental variable approach. We combine data from the largest Austrian online market for price comparisons...
Persistent link: https://www.econbiz.de/10010354542
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Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández; Rajagopal - In: International journal of business excellence 6 (2013) 5, pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
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The daily deals industry : a case study
Vendemia, William G.; Kos, Anthony J.; Eunni, Rangamohan V. - In: Journal of international business and economics : JIBE 13 (2013) 4, pp. 195-208
Persistent link: https://www.econbiz.de/10010242317
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Marketing orientation and activities in the arts-marketing context : introducing a visual artists' marketing trajectory model
Lehman, Kim; Wickham, Mark - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 664-696
Persistent link: https://www.econbiz.de/10010375804
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Assessing the comprehensiveness of supply chain environmental strategies
Comas Martí, Joana M.; Seifert, Ralf W. - In: Business strategy and the environment 22 (2013) 5, pp. 339-356
Persistent link: https://www.econbiz.de/10009789566