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Spontaneity and international marketing performance
Souchon, Anne L.; Hughes, Paul; Farrell, Andrew M.; … - In: International marketing review 33 (2016) 5, pp. 671-690
Persistent link: https://www.econbiz.de/10011620305
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Spontaneity and international marketing performance
Souchon, Anne L.; Hughes, Paul; Farrell, Andrew M.; … - In: International Marketing Review 33 (2016) 5, pp. 671-690
the spontaneity – international marketing performance relationship, and identify three potential moderators, namely … profit performance. In addition, greater centralization and strategic planning strengthen the positive effects of spontaneity …. However, market dynamism mitigates the positive effect of spontaneity on export performance (when customer needs are volatile …
Persistent link: https://www.econbiz.de/10014828354
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Standardisation and adaption of firms' export marketing strategies in familiar European and non-familiar non-European markets
Fuchs, Manfred; Köstner, Mariella - In: European journal of international management : EJIM 9 (2015) 3, pp. 306-325
Persistent link: https://www.econbiz.de/10011551255
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Sustainable export marketing strategy fit and performance
Zeriti, Athina; Robson, Matthew J.; Spyropoulou, Stavroula - In: Journal of international marketing 22 (2014) 4, pp. 44-66
Persistent link: https://www.econbiz.de/10010472878
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A critical appraisal of the current use of transaction cost explanations for government make-or-buy choices : towards a contingent theory and forms of tests
Johansson, Tobias - In: Public management review 17 (2015) 5, pp. 661-678
Persistent link: https://www.econbiz.de/10011309028
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The performance impact of supply chain agility and supply chain adaptability : the moderating effect of product complexity
Eckstein, Dominik; Goellner, Matthias; Blome, Constantin; … - In: International journal of production research 53 (2015) 10, pp. 3028-3046
Persistent link: https://www.econbiz.de/10011313135
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Moderating effects of management philosophy on high-performance work practices-firm performance relationship
Ismail, Abdussalaam Iyanda; Awawdeh, Alaeldin; … - In: Journal of African business 22 (2021) 3, pp. 379-393
Persistent link: https://www.econbiz.de/10012607348
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Structuring supplier involvement in new product development : a China-U.S. study
Yan, Tingting; Nair, Anand - In: Decision sciences : DS 47 (2016) 4, pp. 589-627
Persistent link: https://www.econbiz.de/10011628065
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Right on the money? : the contingent effects of strategic orientation and pay system design on firm performance
Tenhiälä, Aino; Laamanen, Tomi - In: Strategic management journal 39 (2018) 13, pp. 3408-3433
Persistent link: https://www.econbiz.de/10011973461
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Performance effects of internationalization : contingency theory analysis of Russian internationalized firms
Dikova, Desislava; Veselova, Anna - In: Management and organization review : MOR ; the official … 17 (2021) 1, pp. 173-197
Persistent link: https://www.econbiz.de/10012505097