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81
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
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82
Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon
;
Fong, Duncan K. H.
;
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
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83
A general multiple distributed lag framework for estimating the dynamic effects of promotions
Kappe, Eelco
;
Stadler Blank, Ashley
;
DeSarbo, Wayne
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1489-1510
Persistent link: https://www.econbiz.de/10010381862
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84
Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon
;
Blanchard, Simon J.
;
DeSarbo, Wayne
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
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85
A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing
DeSarbo, Wayne
;
Kim, Sunghoon
- In:
Quantitative modelling in marketing and management
,
(pp. 3-25)
.
2013
Persistent link: https://www.econbiz.de/10009680256
Saved in:
86
The simultaneous identification of strategic/performance groups and underlying dimensions for assessing an industry's competitive structure
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Hwang, Heungsun
;
Wang, …
- In:
Journal of modelling in management
3
(
2008
)
3
,
pp. 220-248
Persistent link: https://www.econbiz.de/10003803823
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87
A new approach to country segmentation utilizing multinational diffusion patterns
Helsen, Kristiaan
;
Jedidi, Kamel
;
DeSarbo, Wayne
-
2008
Persistent link: https://www.econbiz.de/10003655856
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88
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
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89
Applications of multivariate latent variable models in marketing
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
Marketing research and modeling : progress and …
,
(pp. 43-68)
.
2004
Persistent link: https://www.econbiz.de/10003243398
Saved in:
90
An exponential-family multidimensional scaling mixture methodology
Wedel, Michel
- In:
Journal of business & economic statistics : JBES ; a …
14
(
1996
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10001209343
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